February 2nd, 2005
41% of consumers forget to send in rebates
Half of consumers never even try to get the rebates. Many forget about them or lose some of the required material. Other times consumers send everything off and never receive a check. About a third of consumers said they had bought a technology product with a rebate in the last six months, according to an online survey conducted in November by The NPD Group. A fifth of the consumers bought products earlier than they would have otherwise, and one in six spent more money than he or she would have if a rebate hadn’t been offered. Most who missed out on the rebates forgot to redeem them (41%). Others lost the forms, receipts or product bar codes (25%), didn’t feel the rebate was worth the effort (20%) or thought the redemption process was too complicated (14%), according to a survey by Leflein Associates Inc.
Alex is a software engineer in the San Francisco Bay Area. ITFacts is created and updated by a group of statistics-obsessed individuals.
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