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February 4th, 2005

Average customer acquisition cost for search is $7-10

Posted by ZDNet Research @ 1:02 pm

Categories: Search engines

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Piper Jaffray estimates the average customer acquisition cost for search to be between $7 and $10, compared to $15 and $25 for Yellow Pages, $40 to 80 for e-mail and $60 to 80 for direct mail.

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