March 19th, 2005
E-greetings site traffic down 36.7% on Valentine's Day 2005
Market share this year to the e-greetings category was down 36.7% on Feb 10, 2005 versus Feb 10, 2004. Visitors to e-greeting sites on Valentine’s Day, 2005 were 61% more likely to be over 55 years of age according to Hitwise demographics data. That age group makes up 25.7% of visitors to the e-greetings category, even though they represent only 15.7% of the Internet population. Both e-greetings and flowers & gifts sites are visited primarily by females, who comprise 62% of visitors to both categories.
| Top e-greetings sites |
||
| Rank | Site | Share, % |
| 1. | Yahoo!Greetings | 11.36 |
| 2. | 123Greetings | 8.65 |
| 3. | Evite | 8.51 |
| 4. | Hallmark.com | 4.96 |
| 5. | AmericanGreetings | 4.16 |
| 6. | BirthdayAlarm | 3.76 |
| 7. | IMGreetings | 3.56 |
| 8. | BlueMountain | 3.56 |
| 9. | PassionUp.com | 3.56 |
| 10. | 00fun.com | 2.12 |
| Source: HitWise | ||
Alex is a software engineer in the San Francisco Bay Area. ITFacts is created and updated by a group of statistics-obsessed individuals.
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