March 21st, 2005
Americans spend 13 hours 44 minutes a month online
Nielsen//NetRatings found that easier growth opportunities exist in several emerging Internet markets, including Australia, France, Hong Kong, Italy and Japan, which experienced double-digit increases in time spent online at-home. The latest global research from Nielsen//NetRatings tracks the Web usage behavior of 12 countries worldwide, which accounts for more than 70% of the world’s Internet usage. Nielsen//NetRatings found that Americans spend on average nearly 14 hours online each month, which is close to the worldwide average. Those living in Hong Kong surf the longest out of the 12 countries, averaging nearly 22 hours. On the lower end, Italians on average log eight hours online during the month.
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Average time spent online in |
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| Country | Time Spent Online |
YTY Growth |
| Hong Kong | 21:53:24 | 25% |
| France | 14:25:38 | 19% |
| Italy | 7:59:57 | 15% |
| Japan | 14:50:42 | 12% |
| Australia | 11:39:06 | 10% |
| United Kingdom | 11:20:34 | 8% |
| Sweden | 10:29:33 | 8% |
| Switzerland | 10:52:28 | 7% |
| Brazil | 13:13:58 | 6% |
| Spain | 11:36:56 | 5% |
| Germany | 12:31:22 | 4% |
| United States | 13:44:04 | -2% |
| Source: Nielsen//NetRatings |
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Alex is a software engineer in the San Francisco Bay Area. ITFacts is created and updated by a group of statistics-obsessed individuals.
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