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July 8th, 2005

30.2% of e-mail got opened in Q1 2005

Posted by ZDNet Research @ 12:10 am

Categories: E-mail

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Only 30.2% of commercial e-mail was opened in Q1 2005, down from 38.2% in Q1 2004, according to DoubleClick. Click rates declined to 7.9% in Q1 2005, from 8.4% in Q1 2004.

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