July 23rd, 2005
46% of travel buyers were influenced by Web sites
MediaPost quotes the DoubleClick study on Web sites influencing purchasing decisions. 46% of respondents claimed travel Web sites had influence on their travel buying, 10% were influenced by online marketing, and 3% of travel purchasers were influenced by TV ads.
Alex is a software engineer in the San Francisco Bay Area. ITFacts is created and updated by a group of statistics-obsessed individuals.
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