July 23rd, 2005
US ad spending up 2.4% in Q1 2005
TNS Media Intelligence reports that between Q1 2005 and Q1 2004 total advertising spending in the US grew by 2.4%. Spanish language TV was the highest growing segment with 19.3% rise.
| Advertising spending growth in Q1 2005 | |
| Spanish language TV | 19.3% |
| Cable TV | 12.4 |
| Local magazines | 12.1 |
| National magazines | 7.7 |
| Outdoor | 4.4 |
| Network TV | 4.2 |
| Spot TV DMA’s 101-210 | 3.4 |
| Local newspaper | 2.5 |
| B2B Magazines | 1.5 |
| Network radio | 0.4 |
| National magazines | 0.1 |
| Coupons | - 3.0 |
| Spot TV | -4.3 |
| Total | 2.4 |
| Source: Nielsen Monitor-Plus | |
Alex is a software engineer in the San Francisco Bay Area. ITFacts is created and updated by a group of statistics-obsessed individuals.
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