On The Insider: Britney's Bikini-Clad Top 10
BNET Business Network:
BNET
TechRepublic
ZDNet

July 29th, 2005

54% of Web ad buyers purchase ad campaigns in less than 2 months

Posted by ZDNet Research @ 2:10 pm

Categories: Advertising

Tags:

54% of the respondents to Deutsche Bank ad survey reported purchasing online media less than two months in advance of a campaign, compared to 50% in Q1 2005. Just 5% said they bought Web media more than 6 months in advance, compared to 7% in Q1 2005.

Alex is a software engineer in the San Francisco Bay Area. ITFacts is created and updated by a group of statistics-obsessed individuals.

Subscribe to IT Facts via Email alerts or RSS.

Talkback

Add your opinion

SponsoredWhite Papers, Webcasts, and Downloads

Essential Topics Click Here

advertisement

Recent Entries

Premier Vendor Content Whitepapers, webcasts & resources from our Power Center Sponsors
advertisement

Archives

Favorite Links

ZDNet Blogs

White Papers, Webcasts, and Downloads

Enterprise Applications

  • Check out some of the easiest and most powerful ways to boost productivity while saving money on your application infrastructure. See ZDNet's comprehensive Enterprise Application resource center, now!
  • New Online Dashboard
  • Read about top issues IT decision-makers face every day, plus get cost effective solutions to real life IT problems. Oracle Topline