August 7th, 2005
Online real estate advertising to grow 55% to $1.8 bln in 2005
While overall real estate advertising flattens, the online portion will grow 55% in 2005, Borrell Associates says. Online is poised to overtake newspapers by 2009. By the end of 2005, online spending will hit $1.8 bln, garnering a 15.7% share of the $11.4 bln real estate advertising market. Lead generation and paid search have emerged as the leading forms of advertising, with agents and brokers paying an average of more than $1 per click and $10 per lead.
Alex is a software engineer in the San Francisco Bay Area. ITFacts is created and updated by a group of statistics-obsessed individuals.
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