August 14th, 2005
93% of Web users annoyed by pop-ups, 89% by prompts to install extra software
More than 70% of consumers are unlikely to purchase from or come back to a web site after encountering a pet peeve. What are the most frequent pet peeves in the Hostway survey? 93% of consumers say pop-up ads are annoying or extremely annoying. 89% are annoyed at the need to install extra software. 86% said dead links are annoying or extremely annoying. 84% said confusing navigation is annoying or extremely annoying. 83% express annoyance with registration log-on pages that block access to online content.
Alex is a software engineer in the San Francisco Bay Area. ITFacts is created and updated by a group of statistics-obsessed individuals.
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