September 2nd, 2005
16.7% of 2004 ad spending went into new media
Veronis Suhler Stevenson claims new media accounted for 16.7% of all advertising spending in 2004, up from 10.3% in 1999. VSS projects that new media will account for 26.3% of all ad spending by 2009.
Alex is a software engineer in the San Francisco Bay Area. ITFacts is created and updated by a group of statistics-obsessed individuals.
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