September 7th, 2005
65% of African-American female Internet users research products online
65% of African-American women said they “frequently or almost always” visit a Web site before purchasing a product, compared to 58% of white respondents, NiaOnline reports. 16% of African-American respondents said their favorite web sites have a major influence on their purchasing decisions, compared to 12% of white respondents.
Alex is a software engineer in the San Francisco Bay Area. ITFacts is created and updated by a group of statistics-obsessed individuals.
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