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September 19th, 2005

Top sponsored links buyers: retailers and Web media

Posted by ZDNet Research @ 12:10 am

Categories: Advertising

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Nielsen//NetRatings ranked top industries purchasing sponsored links. Retail goods and Web media were on top with 22% and 21%, respectively, financial services firms bought 6% of sponsored links, travel - 5%, business-to-business - 3%.

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