October 9th, 2005
Japanese geeks are a $3.5 bln market
According to a survey by Nomura Research Institute (NRI), Japanese geeks (otaku) now number 1.72 mln nationwide and power a market worth more than 400 bln yen a year (3.5 bln US dollars). Largest in number, and the biggest spenders, were collectors of manga comics, with 350,000 people spending 83 bln yen a year on comic magazines and related products. Next were fans of celebrities such as singers and actors at 61 bln yen, and animation geeks, who spend 20 bln yen.
Alex is a software engineer in the San Francisco Bay Area. ITFacts is created and updated by a group of statistics-obsessed individuals.
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