December 14th, 2005
40% of consumer will avoid buying from small online retailers due to identity fraud issues
Fears related to this risk has led 40% of consumers not to make purchases from small online retailers, 22% not to make any online purchases, and 14% to substantially limit online spending, according to TRUSTe.
Alex is a software engineer in the San Francisco Bay Area. ITFacts is created and updated by a group of statistics-obsessed individuals.
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