December 19th, 2005
Top ad buyers for online personals sites: Yahoo!, InterActiveCorp, MatchNet
Nielsen//NetRatings data shows that for the week ending September 4th, 2005, Yahoo!, InterActiveCorp and MatchNet owned the largest share of ad impressions on online personals sites.
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Top 20 advertisers on online personals sites |
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| Company | Impressions, 000 | Share, % |
| Yahoo! Inc. | 73,785 | 30.2% |
| InterActiveCorp | 72,035 | 29.5% |
| MatchNet | 57,545 | 23.6% |
| WebDate.com | 21,355 | 8.7% |
| Friend Finder Network | 5,442 | 2.2% |
| Zencon Technologies | 3,248 | 1.3% |
| Sara Freder | 2,375 | 1.0% |
| Lavalife Inc. | 2,141 | 0.9% |
| eCRUSH | 1,256 | 0.5% |
| Premier Singles | 684 | 0.3% |
| People2People.com | 631 | 0.3% |
| UNIFORMdating.com | 535 | 0.2% |
| Shaadi.com | 454 | 0.2% |
| iVillage Inc. | 441 | 0.2% |
| DatingBuzz | 399 | 0.2% |
| ConservativeMatch.com | 327 | 0.1% |
| LifeAccess.com, Inc | 259 | 0.1% |
| WebFriends | 234 | 0.1% |
| Relationship Exchange | 115 | 0.0% |
| Traffix Inc. | 114 | 0.0% |
| Total | 244,240 | 100.0% |
| Source: Nielsen//NetRatings | ||
Alex is a software engineer in the San Francisco Bay Area. ITFacts is created and updated by a group of statistics-obsessed individuals.
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