Category: E-commerce
December 3rd, 2008
Top online retailers ranked by audience in October 2008
| Brand | Audience, 000 | Time per Person |
| eBay | 49,213 | 1:47:26 |
| Amazon | 48,261 | 0:22:45 |
| Wal-Mart Stores | 25,312 | 0:13:55 |
| Target | 23,827 | 0:09:36 |
| Netflix | 14,284 | 0:34:58 |
| Dell | 14,272 | 0:14:13 |
| Best Buy | 12,446 | 0:10:57 |
| Sears | 11,752 | 0:07:33 |
| The Home Depot | 11,053 | 0:09:52 |
| JCPenney | 10,703 | 0:16:09 |
| Source: Nielsen | ||
November 30th, 2008
Top-selling products on Black Friday 2008
PriceGrabber.com published the list of top products sold on Black Friday 2008.
- Nintendo Wii Console
- Ugg Australia ‘Classic Short’ Boot
- Sony BDP-S350 1080p Blu-Ray Disc Player
- Samsung LN52A650 52″ LCD TV
- Nintendo Wii Fit
- Panasonic TH-42PX80U 42″ Plasma TV
- Sennheiser HD 555 Headphones
- Canon EOS Rebel XSi Black SLR Digital Camera Kit
- Acer Aspire One AOA110-1295 Notebook
- Canon PowerShot A590 IS Black Digital Camera
November 30th, 2008
Top online shopping cateories for Black Friday 2008
PriceGrabber published the list of top shopping categories and their growth over the Black Friday 2008.
- Women’s Boots - 203%
- Watches - 202%
- Blu-ray/HD-DVD Players - 147%
- Women’s Sleep & Lounge Wear - 415%
- Games & Puzzles - 151%
- Women’s Jackets - 110%
- Music - 96%
- Headphones - 103%
- Women’s Dresses - 107%
- Women’s Casual Shoes - 143%
November 29th, 2008
$10.6 bln spent on Black Friday in 2008
Sales during the day after Thanksgiving 2008 rose 3% to $10.6 bln, according to ShopperTrak RCT Corp., who tracks sales at more than 50,000 retail outlets. US shoppers spent about $10.3 bln on the day after Thanksgiving 2007.
November 28th, 2008
Top reasons why Americans shopped online in October 2008
| Reason | Share | |
| Able to shop 24 hours a day | 76 | |
| Saves time | 74 | |
| Avoiding crowds | 65 | |
| Saves gas | 59 | |
| Sales/Discounts/Promotions | 55 | |
| Low prices | 53 | |
| Comparison shopping | 48 | |
| Selection | 40 | |
| Available product information | 37 | |
| Items are in stock | 37 | |
| Source: Nielsen | ||
November 28th, 2008
Top shopping categories ranked by market share
| DATE | 10/27/2007 | 10/25/2008 | % Change |
| Music | 0.24% | 0.19% | -21% |
| Computers | 0.39% | 0.32% | -18% |
| Ticketing | 0.11% | 0.10% | -12% |
| Toys and Hobbies | 0.32% | 0.29% | -10% |
| Video and Games | 0.41% | 0.37% | -10% |
| Source: Hitwise | |||
November 23rd, 2008
E-commerce growth in 2007-2008
| Month | YTY growth |
| Jun-07 | 25% |
| Jul-07 | 22% |
| Aug-07 | 28% |
| Sep-07 | 19% |
| Oct-07 | 19% |
| Nov-07 | 20% |
| Dec-07 | 18% |
| Jan-08 | 12% |
| Feb-08 | 14% |
| Mar-08 | 9% |
| Apr-08 | 15% |
| May-08 | 12% |
| Jun-08 | 11% |
| Jul-08 | 8% |
| Aug-08 | 6% |
| Sept-08 | 5% |
| Source: comScore | |
November 22nd, 2008
Where consumers spend their money online - video games grew 60% in one year
| Product Category | Growth, YTY |
| Total Retail Category (Excludes Travel) | 6% |
| Video Games, Consoles & Accessories | 60% |
| Furniture, Appliances & Equipment | 52% |
| Sport & Fitness | 40% |
| Event Tickets | 18% |
| Flowers, Greetings & Misc. Gifts | 14% |
| Home & Garden | 6% |
| Consumer Electronics (excluding PC Peripherals) | 1% |
| Computers, Peripherals & PDAs | 0% |
| Apparel & Accessories | -2% |
| Toys & Hobbies | -3% |
| Jewelry & Watches | -11% |
| Music, Movies & Videos | -29% |
| Source: comScore | |
November 20th, 2008
65% of Americans would prefer cash to gifts for 2008 holidays
65% of Americans would prefer to receive $100 in cash, instead of a specific present or a gift card of the same value. This result is up nine points from Western Union’s first survey, fielded in mid-September 2008. 53% of those who would prefer cash would use that money on basic living expenses such as gas, groceries and bills. Only 14% would spend it on a treat for themselves. 79% of Americans believe cash is a good gift because people can use it to get what they really want. There has been a dramatic drop in the number of respondents who plan to give gift cards for services such as a manicure or a pre-paid phone card. Two months ago that figure was 40%, but now the number is 30%.
62% of those with household incomes of less than $50,000 are likely to give cash. 53% of those with more than $50,000 in household income are likely to give cash. 65% of Americans said they often end up spending more on gifts than they had planned to spend.
November 20th, 2008
Mobile audience growth by site category, April 2007 vs. April 2008
| Site Category | YTY Growth in Unique Visitors | |
| Banking | 91% | |
| Search | 68% | |
| Traffic | 65% | |
| Maps | 64% | |
| Weather | 57% | |
| News | 54% | |
| Source: comScore | ||
November 19th, 2008
Have you ever logged onto your credit card Web site?
| Response | 2007 | 2008 | Change |
| Yes | 69% | 73% | +4 |
| No | 31% | 27% | -4 |
| Source: comScore | |||
November 11th, 2008
2.6% of flyers strongly agree that the additional fees after purchasing an airline ticket are acceptable
Question: How much do you agree or disagree with the statement, “The additional fees imposed after purchasing an airline ticket are acceptable.”
| Response | Percent | |
| Strongly agree | 2.6 | |
| Agree | 4.6 | |
| Agree somewhat | 14.6 | |
| Disagree somewhat | 23.7 | |
| Disagree | 25.4 | |
| Strongly disagree | 29.1 | |
| Source: comScore | ||
November 7th, 2008
49% of shoppers do their holiday gift buying online
Nearly half (49%) of those shoppers say they intend to do their holiday gift buying online, compared with 44% who plan to do so in-store, found the online survey of over 1,000 adults who shop online four or more times per year, spending at least $500 annually, according to ATG
November 6th, 2008
88% of online shoppers save their time
Reasons for shopping online start with saving time (88%), locating hard-to-find products (84%), greater selection (83%) and avoiding the crowds at the mall (83%) - all surpassing saving money, which is still an important factor (80%), according to ATG.
November 6th, 2008
Why people switch credit cards
| Reason | Percent of Respondents | |
| Lower APR/interest rates | 52% | |
| Better rewards/features | 38% | |
| Existing banking or other credit card relationhips | 3% | |
| Better customer service offered elsewhere | 3% | |
| Benefits for holding multiple accounts/cards | 2% | |
| Better account management features | 2% | |
| Source: comScore | ||
November 5th, 2008
91% of online shopers plan to purchase the same number of gifts online than in 2007
Because of the tough economic climate, 52% of consumers plan to buy fewer holiday gifts this year. The average number of gifts is projected to be down from 16+ last year to 11-15 this year. Although consumers plan to buy fewer gifts and spend less for those gifts, 72% (vs. 65% in 2007) are planning to research products online prior to purchasing. Over 91% plan to purchase the same number or somewhat more gifts online; that’s equal to last year’s levels, according to ATG.
November 5th, 2008
56% of online retailers expect holiday sales growth of 15% or more in 2008
43% of retailers surveyed by Shop.org are adding videos of products and 33% are posting customer reviews to their Facebook pages. Online retail sales are expected to reach $204 bln for 2008, up about 17%. 56% of online retailers expect to see holiday sales up by about 15%, that number is well down from 2007, when 78% of retailers expected the same growth.
October 21st, 2008
45% of employed sometimes work at home
45% of employed respondents in our sample reported at least some amount of at-home work. The segment who routinely work from home is more modest (18% do so every day or almost every day), but 37% of employed Americans say they are working from home at least as often as a few times per month. Overall, 56% report some at-home work and 20% say they do so every day or almost every day, according to Pew Internet Project
October 15th, 2008
78% of shoppers not buying more online because of the high cost of shipping
The #1 customer reason for not buying more online is the high cost of shipping; that’s according to 78% of those surveyed. Free shipping (95%) and sales/specials (83%) are at or near the top of the list of what influences the buying of gifts online; another is keyword search (86%). For 42% (vs. 30% in 2007), gift cards will account for 11-50% of their online holiday spending. Wish-list use has also accelerated, with 35% (vs. 25% last year) reporting that they have shopped online from someone else’s wish list three or more times, according to ATG.
September 3rd, 2008
E-commerce growth, Q2 2008
| Product Category | Growth, YTY | |
| Total Retail Category | 13% | |
| Video Games, Consoles & Accessories | 73% | |
| Furniture, Appliances & Equipment | 65% | |
| Home & Garden | 23% | |
| Event Tickets | 22% | |
| Sport & Fitness | 21% | |
| Consumer Electronics | 5% | |
| Apparel & Accessories | 13% | |
| Flowers, Greetings & Misc. Gifts | -10% | |
| Jewelry & Watches | -10% | |
| Computers, Peripherals & PDAs | -11% | |
| Toys & Hobbies | -11% | |
| Music, Movies & Videos | -20% | |
| Source: comScore | ||
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