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September 6th, 2008

Microsoft's Seinfeld ads: what's the real agenda?

Posted by Paul Murphy @ 6:04 am

Categories: Apple, Unanswered questions, Vistabulations

Tags: Cake, Advertisement, Microsoft Corp., Paul Murphy

If you haven’t seen the ad here it is on you tube.

Here’s a summary from CNET’s Ina Fried:

In the ad, Seinfeld sizes up Gates’ shoe size (a 10), asks him whether he’s ever tried wearing his clothes in the shower (”never”), and ultimately asks Gates whether Microsoft is ever going to come out “with something moist and chewy like cake.” Seinfeld asks Gates to give him a sign, like adjusting his shorts, if the answer is yes. Gates gives a wiggle in the affirmative.

Lets put that in context: here we have the emperor of Microsoft, a kind of Louis XVI in his own right, shrugging his butt in response to a question about letting the peasants eat cake.

Huh? Are we sure the ad agency behind this is working for Microsoft?

Paul MurphyPaul Murphy (a pseudonym) is an IT consultant specializing in Unix and related technologies. See his full profile and disclosure of his industry affiliations.


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  • Talkback
  • Most Recent of 25 Talkback(s)
American Express?
I went to a party Saturday night, and a woman there asked if any of us saw the "Gates-Seinfeld" commercial, because she thought it was very funny. She's somewhat computer-literate - knows that Windows... (Read the rest)
Posted by: NetArch. Posted on: 09/09/08 You are currently: a Guest | | Terms of Use
Wow....  James T. Kirk | 09/06/08
Lighten up already, ok?  murph_zZDNet Moderator | 09/06/08
Bingo (nt)  n0neXn0ne | 09/06/08
Lighten up?  tonymcs@... | 09/07/08
Come on...  lawryll@... | 09/06/08
My analysis?  James T. Kirk | 09/06/08
weird adverts will generate insights like these  kpthottam@... | 09/09/08
Perdue, Ioccoca, Seinfeld 4?  D. T. Schmitz | 09/06/08
The difference, of course, was....  jdickey | 09/07/08
RE: Microsoft's Seinfeld ads: what's the real agenda?  4 kids | 09/06/08
RE: Microsoft's Seinfeld ads: what's the real agenda?  4 kids | 09/06/08
Valid Comparison?  johnfenjackson@... | 09/06/08
People will read into it what they want  Pliny the Elder | 09/06/08
Hmm....  n0neXn0ne | 09/06/08
Well.. to a point  TedKraan | 09/06/08
I thought I had a sense of humor  Li3 | 09/06/08
Nice metaphore happy  TedKraan | 09/06/08
RE: Microsoft's Seinfeld ads: what's the real agenda?  dgerard | 09/06/08
if Vista is a size 10  murph_zZDNet Moderator | 09/07/08
RE: Microsoft's Seinfeld ads: what's the real agenda?  tommy higbee | 09/06/08
Window , the technology that fits your whole life  game4monster | 09/06/08
RE: discussion at hotair  murph_zZDNet Moderator | 09/07/08
About time you did some work Murph  tonymcs@... | 09/07/08
Funny, but as with many ads nowadays, no point  drusquared | 09/09/08
American Express?  NetArch. | 09/09/08

What do you think?

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