July 14th, 2007
iPhone satisfaction numbers are unreal
USA Today’s Ed Baig posted a story yesterday reporting on the results of a survey of 1000 new iPhone owners. The numbers are a product manager’s (or iCEO’s) dream come true. According to the report:
- 90% of 200 owners said they were “extremely” or “very” satisfied with their phone. And 85% said they are “extremely” or “very” likely to recommend the device to others.
- Three of 10 buyers were first-time Apple customers. For 40%, iPhone is their first iPod.
- Half the buyers switched from another carrier. Of those, 35% paid an average $167 to break a contract.
- IPhone owners surveyed expect to pay about $35 more in monthly service fees compared with their previous cellphones.
Wow. In baseball terms, that’s not simply a home run. That’s a bottom of the ninth, score tied, game-winning grand slam.
Marc Orchant has been building, testing, and sometimes breaking hardware and software for 25 years. See his full profile and disclosure of his industry affiliations.
(NT)
