January 10th, 2006
Adware and affiliate marketing by Ben Edelman
Spyware/adware expert Ben Edelman is featured on Thought Shapers with a very enlightening five part podcast on the use of adware in affiliate marketing. Some of the topics Ben addresses are how affiliates cheat by using adware, the rules broken by affiliates using adware, how advertisers are defrauded by affiliates’ use of adware, why advertisers tend to look the other way and how affiliate networks could work together to help stop the problem. You can listen to Ben here.
While you’re at Thought Shapers, check out the write ups on "click fraud fraud" and on AzoogleAds which I blogged about previously.
