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	<title>The Universal Desktop</title>
	<atom:link href="http://blogs.zdnet.com/Stewart/?feed=rss2" rel="self" type="application/rss+xml" />
	<link>http://blogs.zdnet.com/Stewart</link>
	<description>Advancing User Experience with Rich Internet Applications</description>
	<pubDate>Tue, 31 Mar 2009 02:42:32 +0000</pubDate>
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		<title>So long and thanks for all the fish</title>
		<link>http://blogs.zdnet.com/Stewart/?p=972</link>
		<comments>http://blogs.zdnet.com/Stewart/?p=972#comments</comments>
		<pubDate>Tue, 31 Mar 2009 02:39:13 +0000</pubDate>
		<dc:creator>Ryan Stewart</dc:creator>
		
		<category><![CDATA[Rich Internet Applications]]></category>

		<guid isPermaLink="false">http://blogs.zdnet.com/Stewart/?p=972</guid>
		<description><![CDATA[This will be my last post on ZDNet. Blogging here has been one of the most fun things I&#8217;ve been able to do in my career. In fact, basically everything started here. Almost all of the various connections I&#8217;ve made over the past couple of years are as a result of this blog. It&#8217;s given [...]]]></description>
			<content:encoded><![CDATA[<p>This will be my last post on ZDNet. Blogging here has been one of the most fun things I&#8217;ve been able to do in my career. In fact, basically everything started here. Almost all of the various connections I&#8217;ve made over the past couple of years are as a result of this blog. It&#8217;s given me an unprecedented level of access to all of the smartest people in the RIA world. And it&#8217;s been a crazy ride. We&#8217;ve seen RIA go from something of a niche to a core part of the web. Almost every company has come up with some kind of RIA story including Apple, Google, Microsoft, Sun, and of course Adobe. The mindshare and ecosystem of RIAs has never been stronger and more diverse.</p>
<p>And that&#8217;s part of the reason why I&#8217;m giving up the blog. As RIAs have hit the main stream smaller niches have developed within the RIA space and the major technologies are being covered by the prominent bloggers and press. That&#8217;s been great for more coverage of RIAs and it also means that I&#8217;m busier than ever with my day job for Adobe. I haven&#8217;t had time in the past couple of months to do the blog justice and I hope RIAs get even bigger taking up more and more time.</p>
<p>I want to say thanks to all of you who made my particular road possible while I&#8217;ve had this blog. Thanks for the comments, the information, the support, the criticisms, and the demos you&#8217;ve given me. You&#8217;ll be able to find me on my personal blog, <a href="http://blog.digitalbackcountry.com">DigitalBackcountry</a> (it&#8217;ll be generally Adobe-centric) and if you want to hear my take on RIAs you can catch me on <a href="http://www.riaweekly.com">RIA Weekly</a> every week. I may also be popping up <a href="http://blogs.zdnet.com/BTL/">on BTL</a> every once in a while.</p>
<p>To get your RIA fix I suggest <a href="http://blogs.zdnet.com/microsoft/">Mary Jo Foley</a> for Microsoft and <a href="http://blogs.zdnet.com/Burnette/">Ed Burnette</a> for JavaFX on the ZDNet side. <a href="http://www.itwriting.com/blog/">Tim Anderson</a> probably does the best job of covering all of the technologies together. My RIA Weekly co-host, <a href="http://www.redmonk.com/cote/">Coté</a>, has a great slant on things. <a href="http://www.forrester.com/rb/analyst/jeffrey_hammond">Jeffrey Hammond</a> is a fantastic analyst who knows the ins and outs of the RIA business. With those links you should be covered on all things RIA.</p>
<p>Thanks again for everything.</p>
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		<item>
		<title>RIA technologies and the downturn</title>
		<link>http://blogs.zdnet.com/Stewart/?p=970</link>
		<comments>http://blogs.zdnet.com/Stewart/?p=970#comments</comments>
		<pubDate>Fri, 06 Mar 2009 01:33:05 +0000</pubDate>
		<dc:creator>Ryan Stewart</dc:creator>
		
		<category><![CDATA[Rich Internet Applications]]></category>

		<category><![CDATA[ria]]></category>

		<guid isPermaLink="false">http://blogs.zdnet.com/Stewart/?p=970</guid>
		<description><![CDATA[The news is a pretty depressing place right now but there was a small article in the Economist about how the Fashion industry is responding to the downturn that caught my eye. Towards the end of the article the Economist mentioned how designers are looking for ways to leverage digital distribution:

One firm, Halston, recently released [...]]]></description>
			<content:encoded><![CDATA[<p>The news is a pretty depressing place right now but there was a small article in the Economist about how the <a href="http://www.economist.com/business/displaystory.cfm?story_id=13145816&#038;CFID=45494427&#038;CFTOKEN=18071057">Fashion industry is responding to the downturn</a> that caught my eye. Towards the end of the article the Economist mentioned how designers are looking for ways to leverage digital distribution:</p>
<blockquote><p>
One firm, Halston, recently released its autumn collection through a music video. Others are also likely to pursue digital means to reach a broader audience. Catherine Malandrino, a popular French designer, has spent the past three months rworking her website to make it more &#8220;human and interactive&#8221;. Fashion, she points out, was historically old through intimate salons. She wants to re-establish that accessibility - and the internet allows her, and the others, to do it cheaply.
</p></blockquote>
<p>Fashion, and industries like it, are a perfect fit for the world of interactivity and RIAs. Clearly any kind of internet revival won&#8217;t be driven by fashonistas looking for some interactive work. But industries like Fashion, where there are strong emotional and design ties, will be ideal candidates for the more collaborative, video, and interactive applications for which RIA technologies are so well-suited.</p>
<p>It&#8217;s been oft-repeated that economic downturns, and the scarcity of resources during them, are what help the good ideas float to the top and succeed. But RIAs are seeing a tremendous amount of innovation at the runtime level which has been helped by a lot of competition in the space. Things like higher quality video, real-time communication and collaboration, a focus on design and design efficiency, as well as performance enhancements mean that we have an infrastructure in place that we haven&#8217;t had before. This is going to appeal to a wider range of industries who are using the web but looking for more value added services than just a website or even some of the social advancements from Web 2.0. It&#8217;s a good time to be thinking about and working with RIAs because they can provide a lot of value - even in this climate.</p>
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		<title>The iPhone conference cometh: 360&#124;iDev March 2-4</title>
		<link>http://blogs.zdnet.com/Stewart/?p=967</link>
		<comments>http://blogs.zdnet.com/Stewart/?p=967#comments</comments>
		<pubDate>Wed, 11 Feb 2009 16:38:18 +0000</pubDate>
		<dc:creator>Ryan Stewart</dc:creator>
		
		<category><![CDATA[Rich Internet Applications]]></category>

		<guid isPermaLink="false">http://blogs.zdnet.com/Stewart/?p=967</guid>
		<description><![CDATA[
One of my favorite RIA events is 360&#124;Flex. The organizers, Tom Ortega, and John Wilker, do a great job of getting the community excited and putting on an event with great technical content and great networking opportunities. The 360&#124;Flex events end up feeling like a week hanging out with friends with some great sessions thrown [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.360conferences.com/360iDev/"><img src="http://i.zdnet.com/blogs/idev_graphic.png" alt="" title="idev_graphic" width="157" height="144" align="right" border="0" style="padding-left:5px" /></a>
<p>One of my favorite RIA events is <a href="http://www.360conferences.com/">360|Flex</a>. The organizers, Tom Ortega, and John Wilker, do a great job of getting the community excited and putting on an event with great technical content and great networking opportunities. The 360|Flex events end up feeling like a week hanging out with friends with some great sessions thrown in. And since we&#8217;ve seen an incredible interest on the part of RIA developers to start building things for the iPhone (and <a href="http://www.macworld.com/article/138753/2009/02/appstore.html">200,000 applications can&#8217;t be wrong</a>), they&#8217;re putting on an iPhone development conference in March called <a href="http://www.360conferences.com/360iDev/">360|iDev</a>.</p>
<p>One of the things that I think is going to be interesting about this particular iPhone conference is the RIA background. The iPhone has become a big deal in the Flash community and gurus like <a href="http://www.bit-101.com/blog/">Keith Peters</a> have taken a head first plunge into the iPhone development world. Keith will be doing a session at 360|iDev, so this is going to be a great event to get some Flash perspective on iPhone development.</p>
<p>So if you&#8217;re doing RIA development and are looking to get started on the iPhone, <a href="http://www.360conferences.com/360iDev/">check it out</a>. It runs from March 2nd to the 4th at eBay&#8217;s San Jose office. Ticket prices are staggered and start at $200 so first folks to buy get the best prices (I think there are a few $200 tickets left). There are also four tracks: Game Development, Non-game Application Development, The Business of iPhone Development, and Hands-on Training, so there&#8217;s a lot of range in topics.</p>
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		<title>The mulitouch future of RIAs</title>
		<link>http://blogs.zdnet.com/Stewart/?p=962</link>
		<comments>http://blogs.zdnet.com/Stewart/?p=962#comments</comments>
		<pubDate>Mon, 09 Feb 2009 13:52:35 +0000</pubDate>
		<dc:creator>Ryan Stewart</dc:creator>
		
		<category><![CDATA[Design]]></category>

		<category><![CDATA[Rich Internet Applications]]></category>

		<guid isPermaLink="false">http://blogs.zdnet.com/Stewart/?p=962</guid>
		<description><![CDATA[I&#8217;ve been really enjoying Richard Monson-Haefel&#8217;s blog on multi touch lately. Now that RIA technologies are able to do so much, it&#8217;s become apparent that the mouse and keyboard are simply too limiting as input devices. The maddening number of iPhone clones that do &#8220;gestures&#8221; but not true multi touch continues to leave me underwhelmed [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve been really enjoying <a href="http://theclevermonkey.blogspot.com/">Richard Monson-Haefel&#8217;s blog on multi touch</a> lately. Now that RIA technologies are able to do so much, it&#8217;s become apparent that the mouse and keyboard are simply too limiting as input devices. The maddening number of iPhone clones that do &#8220;gestures&#8221; but not true multi touch continues to leave me underwhelmed at the space. But with the iPhone and larger devices like Microsoft Surface or multi touch startups like Intuilab show that there&#8217;s a lot of innovation around these new interfaces and I think there is a very significant role for RIAs to play here.</p>
<p>We already know that <a href="http://windowsteamblog.com/blogs/windowsvista/archive/2008/05/27/microsoft-demonstrates-multi-touch.aspx">Windows 7 will have multi touch support</a> which means that anyone building WPF applications can incorporate multi touch functionality. Snow Leopard, Apple&#8217;s newest operating system, supposedly will <a href="http://www.appleinsider.com/articles/09/02/05/apples_snow_leopard_to_include_location_multi_touch_tools.html">include it as well</a> but what I want to see are the RIA plugins include it: Flash, Silverlight, JavaFX, etc - because I think that&#8217;s where the exciting cases are.</p>
<p>Those plugins were built from the ground up to be rich in animation, multimedia, and experience - the perfect use case for multi touch. But I&#8217;m also very excited about what&#8217;s starting to happen with real time communication and collaboration with things like <a href="http://msdn.microsoft.com/en-us/netframework/aa663324.aspx">WCF</a> and <a href="http://www.adobe.com/go/cocomo">Cocomo</a>. The web seems to be ready for real-time to take off, so we&#8217;re getting to the point where we have very rich data layers underneath extremely powerful user interface frameworks and technologies. The only piece that&#8217;s missing is an input mechanism that can actually make some of these things less cumbersome to use.</p>
<p>As the UIs and the data become more complex, there&#8217;s going to be a draw to move to better ways of actually interacting with the content. Multi touch technology gives us that, and as we&#8217;ve seen with the iPhone, people pick these applications up very, very quickly. That usability boost is critical if we want to start seeing widespread adoption of the more interesting user interface ideas out there. We&#8217;ve got all the parts of the puzzle, but it&#8217;s taking more time than I would have liked to bring it all together.</p>
<p><em>Apologies for the long hiatus. Between Christmas, a vacation to Japan, and everything else, things have been hectic. But hopefully I&#8217;m back with a vengeance.</em></p>
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		<title>No more free Sprout Builder</title>
		<link>http://blogs.zdnet.com/Stewart/?p=961</link>
		<comments>http://blogs.zdnet.com/Stewart/?p=961#comments</comments>
		<pubDate>Thu, 15 Jan 2009 00:53:14 +0000</pubDate>
		<dc:creator>Ryan Stewart</dc:creator>
		
		<category><![CDATA[Rich Internet Applications]]></category>

		<category><![CDATA[Rich Widgets]]></category>

		<guid isPermaLink="false">http://blogs.zdnet.com/Stewart/?p=961</guid>
		<description><![CDATA[Marshall has the news up that Sprout Builder will no longer be offering free accounts. Sprout Builder is one of my favorite applications on the net and I always thought what they were doing for the Flash Platform was good. So while I share Marshall&#8217;s sadness at the loss of the free service, I think [...]]]></description>
			<content:encoded><![CDATA[<p>Marshall has the news up that <a href="http://sproutbuilder.com/">Sprout Builder</a> will <a href="http://www.readwriteweb.com/archives/sprout_builder_kills_its_free_publishing_service.php">no longer be offering free accounts</a>. Sprout Builder is one of my favorite applications on the net and I always thought what they were doing for the Flash Platform was good. So while I share Marshall&#8217;s sadness at the loss of the free service, I think this is much healthier for the ecosystem. In my talks with Carnet Williams, the CEO of Sprout Builder, they were getting a ton of demand from companies that wanted professional created widgets as well as a &#8220;white label&#8221; version of the service called <a href="http://sproutbuilder.com/fankits">FanKits</a> that they could brand and let people easily build widgets around a specific campaign. Both provide direct revenue to SproutBuilder and I think show that there is money to be made in the widget business.</p>
<p>And as Marshall notes, the <a href="http://sproutinc.com/pricing?utm_source=Sprout+Users+(with+3+or+fewer+sprouts)&#038;utm_campaign=cd5add2ea2-Sprout_Builder_Pricing_Announcement1_14_2009&#038;utm_medium=email">prices are far from daunting</a>. When SproutBuilder first came out there were some whispers that this might be an interesting online version of the current Flash tool. It&#8217;s not going to replace Flash in any way shape or form, but by having a very targeted model they&#8217;re showing that it&#8217;s possible to make money from web based tools that leverage the Flash Platform. I think this is good news for everyone in the RIA space as it shows there is a fairly robust ecosystem to create targeted tools on top of any given platform.</p>
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		<title>Brightcove adds some new leadership talent</title>
		<link>http://blogs.zdnet.com/Stewart/?p=960</link>
		<comments>http://blogs.zdnet.com/Stewart/?p=960#comments</comments>
		<pubDate>Mon, 12 Jan 2009 19:22:56 +0000</pubDate>
		<dc:creator>Ryan Stewart</dc:creator>
		
		<category><![CDATA[Brightcove]]></category>

		<category><![CDATA[Rich Internet Applications]]></category>

		<category><![CDATA[Rich Media]]></category>

		<guid isPermaLink="false">http://blogs.zdnet.com/Stewart/?p=960</guid>
		<description><![CDATA[This morning Brightcove made an announcement that they&#8217;re adding a few new faces. A couple of those faces will be familiar to anyone who has been involved in the RIA world for the past couple of years. Jeff Whatcott, who was vice president of marketing at Adobe, is joining as senior vice president of marketing [...]]]></description>
			<content:encoded><![CDATA[<p>This morning Brightcove <a href="http://blog.brightcove.com/blog/2009/01/brightcove-expands-leadership-team-letter-from-brightcove-ceo.html">made an announcement</a> that they&#8217;re adding a few new faces. A couple of those faces will be familiar to anyone who has been involved in the RIA world for the past couple of years. Jeff Whatcott, who was vice president of marketing at Adobe, is joining as senior vice president of marketing for Brightcove. The biggest news in my mind was that David Mendels, who was senior vice president at Adobe, is joining the board of directors. I was devastated when David left Adobe because he was a great outward presence on blogs, email, and every other form of communication. As an SVP it was always impressive to see him leave a comment on someone&#8217;s blog and I can remember thinking how cool it was when he would leave a comment on my blog when I was still a community member.</p>
<p>Brightcove has a ton of old Allaire/Macromedia/Adobe people, so it isn&#8217;t surprising that they would draw from that pool again, and both David and Jeff were based in the Newton office. There may be some more old Adobe faces popping up at Brightcove down the road. In part because they seem to be doing so well. As Jeremy&#8217;s letter said, they released <a href="http://www.brightcove.com/about-us/newsroom/press-releases/?ID=283">Brightcove 3</a> which included a chance in direction away from individuals uploading content to more polished and branded work. It seems to have been received very well.</p>
<p>They&#8217;ve also don a ton of work on the developer side to make it easy to use and integrate the Brightcove platform. They&#8217;ve got an XML-based BEML <a href="http://help.brightcove.com/developer/docs/playerapi/beml-examples.cfm">langauge</a> which lets you create and customize Flash-based video players. They&#8217;ve got a <a href="http://help.brightcove.com/developer/docs/mediaapi/media-API-getting-started.cfm">Media API</a> which lets you use REST-based web services to get actual content and metadata out of your Brightcove account. They&#8217;ve also got a number of <a href="http://help.brightcove.com/developer/docs/playerapi/create-components.cfm">custom components</a> and hooks for you to build your own, so that you can add basically anything you want to your video player like stock quotes, news tickers, or anything that might enhance the experience around your content.</p>
<p>Brightcove continues to do a good job. As I think we&#8217;ve seen with <a href="http://www.hulu.com">Hulu</a>, content is king. Brightcove has a ton of content and they&#8217;re making that accessible in a number of different ways and letting people get in and customize it to make the experience their own. The addition of Jeff and David is yet another step in the right direction.</p>
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		<title>Looking ahead to 2009</title>
		<link>http://blogs.zdnet.com/Stewart/?p=959</link>
		<comments>http://blogs.zdnet.com/Stewart/?p=959#comments</comments>
		<pubDate>Wed, 07 Jan 2009 23:24:33 +0000</pubDate>
		<dc:creator>Ryan Stewart</dc:creator>
		
		<category><![CDATA[Rich Internet Applications]]></category>

		<guid isPermaLink="false">http://blogs.zdnet.com/Stewart/?p=959</guid>
		<description><![CDATA[2008 was a big year for rich Internet applications. We saw companies like Curl and Appcelerator make big pushes into the RIA mindshare. We saw a significant release of Silverlight - a release that most people excited about Silverlight were very happy with. We saw Adobe push more with Flex and Adobe AIR and watched [...]]]></description>
			<content:encoded><![CDATA[<p>2008 was a big year for rich Internet applications. We saw companies like <a href="http://www.curl.com">Curl</a> and <a href="http://appcelerator.org/">Appcelerator</a> make big pushes into the RIA mindshare. We saw a significant release of Silverlight - a release that most people excited about <a href="http://www.silverlight.net">Silverlight</a> were very happy with. We saw Adobe push more with <a href="http://adobe.com/go/flex">Flex</a> and <a href="http://www.adobe.com/go/air">Adobe AIR</a> and watched Sun get into the game with <a href="http://www.javafx.com">JavaFX</a>. Perhaps more importantly, rich Internet applications really came out and became a mainstream part of the tech world. It&#8217;s taken for granted now that people want to have great experiences and that they want those experiences to span across a number of devices. We&#8217;ve come a very long way in the past few years.</p>
<p>2009 is going to be no different. With some major players in place, both Microsoft and Adobe entrenched in the RIA game for a long time, and companies like Google working on their own version of RIA technologies, whether it&#8217;s <a href="http://www.google.com/url?sa=U&#038;start=1&#038;q=http://code.google.com/p/nativeclient/&#038;ei=XzhlSb-AEpWksAORvcmZAw&#038;usg=AFQjCNH9nioOzrt5rSu_mkOeFKYe6HfMiA">Native Client</a> or <a href="http://gears.google.com/">Gears</a>, are going to have a big impact on how people interact with the web and think of rich Internet applications. It&#8217;s also going to be exciting to watch as more and more companies - small and large - start rolling out RIA-based solutions. Think about the impact RIAs have had on video - that&#8217;s what I want to see happen to web applications.</p>
<p>I think 2009 is also going to be the year of performance. Our runtimes are going to get faster, our data is going to get bigger and companies are going to demand performance. There was already some talk of the real-time web and RIAs have a huge role to play in that. As robust client side technologies, RIAs can do things that normal web applications just can&#8217;t, and as people demand more data faster, RIAs are in a great position. Just look at <a href="http://www.theregister.co.uk/2009/01/06/curl_adobe_ria/">Curl&#8217;s announcement to support AMF</a> and you&#8217;ll see evidence that the back end is becoming just as important as the front end when it comes to rich Internet applications.</p>
<p>I&#8217;m really looking forward to 2009 and getting back to focusing on this blog. It&#8217;s been a little bit difficult not being able to write specifically about Flash and Silverlight because that&#8217;s where a lot of the action is. But as RIAs have matured it has become very important to detect and discuss both the fundamentals as well as the high level concepts behind what drives RIA adoption and features in the runtimes. We&#8217;re in for a big year.</p>
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		<title>Native Client: Google's (other) plugin play</title>
		<link>http://blogs.zdnet.com/Stewart/?p=958</link>
		<comments>http://blogs.zdnet.com/Stewart/?p=958#comments</comments>
		<pubDate>Tue, 09 Dec 2008 14:10:30 +0000</pubDate>
		<dc:creator>Ryan Stewart</dc:creator>
		
		<category><![CDATA[Google]]></category>

		<category><![CDATA[Rich Internet Applications]]></category>

		<guid isPermaLink="false">http://blogs.zdnet.com/Stewart/?p=958</guid>
		<description><![CDATA[Yesterday Google announced an early developer release of Native Client, a plugin for web browsers that lets you essentially run native code like C or C++ in the browser. In theory it could be extended to other languages. The main goal is to provide native-like performance and to let C/C++ developers start creating web applications. [...]]]></description>
			<content:encoded><![CDATA[<p>Yesterday Google announced an early developer release of <a href="http://google-code-updates.blogspot.com/2008/12/native-client-technology-for-running.html">Native Client</a>, a plugin for web browsers that lets you essentially run native code like C or C++ in the browser. In theory it could be extended to other languages. The main goal is to provide native-like performance and to let C/C++ developers start creating web applications. They&#8217;ve got a couple of cool examples, including Quake running in the browser, on the developer site.</p>
<p>Adobe announced <a href="http://www.adobe.com/go/alchemy">Alchemy</a> at MAX, which is a similar project for the Flash Player. <strike>Like Alchemy</strike>, Native Client uses GCC-based tools to compile C or C++ into <strike>bytecode</strike> native x86 code for the specific runtime. Alchemy uses Flash and Native Client has it&#8217;s own, I assume C-based implementation. Both of these are early projects but it&#8217;s the start of  a trend and an example of the ever-expanding sphere of web applications. It&#8217;s also very interesting to see this come out of Google, a company that has been doing a lot to expand the functionality of the web browser. They&#8217;ve got Gears for offline/desktop functionality, Native Client for performance, Earth for mapping, and of course Chrome for an actual browser.</p>
<p>Keep an eye on this project. I see the Flash Player or Silverlight has having 3 core parts: the runtime, the rendering engine, and the video codecs. Put those three things together and you&#8217;ve got an RIA plugin. Google has a bunch of disparate projects and none that do all of these, but they have a bunch of the pieces and a ton of engineering talent. It&#8217;s also telling that Google is starting to be more and more obvious that the web browser/technologies as it exists today just aren&#8217;t cutting it. That means we&#8217;ll see more energy for projects like Native Code and Gears.</p>
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		<title>The widget conundrum</title>
		<link>http://blogs.zdnet.com/Stewart/?p=957</link>
		<comments>http://blogs.zdnet.com/Stewart/?p=957#comments</comments>
		<pubDate>Mon, 01 Dec 2008 15:47:10 +0000</pubDate>
		<dc:creator>Ryan Stewart</dc:creator>
		
		<category><![CDATA[Rich Internet Applications]]></category>

		<category><![CDATA[Rich Media]]></category>

		<category><![CDATA[Rich Widgets]]></category>

		<category><![CDATA[yourminis]]></category>

		<guid isPermaLink="false">http://blogs.zdnet.com/Stewart/?p=957</guid>
		<description><![CDATA[There&#8217;s a pretty good article in Advertising Age about the benefits of widgets and the fact that not a lot of people are using it. AdAge says that &#8220;entire segment&#8221; will amount to around $100 million. That sounds like a chunk of money, and especially one for an industry that I consider a subset of [...]]]></description>
			<content:encoded><![CDATA[<p>There&#8217;s a <a href="http://adage.com/article?article_id=132778">pretty good article in Advertising Age</a> about the benefits of widgets and the fact that not a lot of people are using it. AdAge says that &#8220;entire segment&#8221; will amount to around $100 million. That sounds like a chunk of money, and especially one for an industry that I consider a subset of rich Internet applications, but as the holy grail of advertising, it&#8217;s not much money. And AdAge talks to people that bring up a number of issues around widgets including non-standardization, cost, and scale. All decent reasons, but I think we&#8217;re just now getting to the point where the technologies are viable for widgets on a wide scale.</p>
<p>I consider widgets a subset of rich Internet applications mostly because of the technology behind them. Almost all widgets tend to be pretty interactive which makes platforms like Flash and Silverlight ideal for deployment. The fact that the embed model works so well with those technologies makes it easy to port them. Adobe AIR provides desktop functionality that lets you persist and create notifications. Then think about Flash and Silverlight&#8217;s move into the mobile world and how easily it will be to repurpose widgets across devices.</p>
<p>That last part is key. There is a fairly sophisticated ecosystem building up around monetization of widgets. <a href="http://www.yourminis.com/">yourminis</a> was one of the first companies to the space and have focused on customization and working with partners. Since being acquired by AOL they&#8217;ve been busy adding customers and partners. The other aspect is being able to <a href="http://www.yourminis.com/partners/analyze.aspx">analyze this content</a> and provide analytics. That&#8217;s where repurposing the widgets becomes more interesting. You could automatically track your widget across devices, social networks, and desktops with the same tracking back end.</p>
<p>There are also more complicated engaging widget platforms emerging. <a href="http://sproutbuilder.com/">Sprout Builder</a> is a great example of this. Something a bit more complex than a traditional widget, they provide a framework that can be customized with interactive content and then placed anywhere widgets can be. They provide the same kind of analytical tools so you can track where your widgets are going and even limit them by domain.</p>
<p>Widgets are a great way to engage users and the most powerful thing about the is that users can consume them in ways <em><strong>they</strong></em> control - desktop, web, Facebook, mobile, etc. So their value as an advertising engine is significant and with the ways the infrastructure is moving, it&#8217;s going to be easier and easier to create and deploy widgets.</p>
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		<title>Google's video chat plugin - a big deal for RIA developers</title>
		<link>http://blogs.zdnet.com/Stewart/?p=956</link>
		<comments>http://blogs.zdnet.com/Stewart/?p=956#comments</comments>
		<pubDate>Thu, 13 Nov 2008 19:36:52 +0000</pubDate>
		<dc:creator>Ryan Stewart</dc:creator>
		
		<category><![CDATA[Google]]></category>

		<category><![CDATA[Rich Internet Applications]]></category>

		<category><![CDATA[Rich Media]]></category>

		<guid isPermaLink="false">http://blogs.zdnet.com/Stewart/?p=956</guid>
		<description><![CDATA[A couple of days ago Google released a video chat plugin for Gmail. With Google, it&#8217;s always a little hard to figure out where all of the pieces fit - that&#8217;s why there are entire blogs dedicated to the company - but in this case, I think this seemingly innocuous Gmail feature hints at something [...]]]></description>
			<content:encoded><![CDATA[<p>A <a href="http://www.techmeme.com/081111/p82#a081111p82">couple of days ago</a> Google released a <a href="http://gmailblog.blogspot.com/2008/11/say-hello-to-gmail-voice-and-video-chat.html">video chat plugin for Gmail</a>. With Google, it&#8217;s always a little hard to figure out where all of the pieces fit - that&#8217;s why there are <a href="http://blogs.zdnet.com/Google/?p=1176">entire blogs dedicated to the company</a> - but in this case, I think this seemingly innocuous Gmail feature hints at something bigger.</p>
<p>As I mentioned on <a href="http://www.redmonk.com/cote/2008/11/12/riaweekly029/">RIA Weekly</a>, I think there are a couple of core components to RIAs. One is a much improved graphical user interface and layout mechanism. This is part of the appeal behind technologies like Flex and XAML - they&#8217;ve got a robust set of components and it&#8217;s very easy to get pixel perfect layout. They also support vector graphics, another benefit of that increased rendering capability. The other is video and multimedia. <a href="http://en.wikipedia.org/wiki/Canvas_(HTML_element)">Canvas</a> kind of enables the first case on the HTML side, something Google could get behind. But video is tougher. Now Google has that piece. And as <a href="http://almaer.com/blog/gmail-video-lands-what-if-it-was-a-gear">Dion notes</a>, it&#8217;s not like they don&#8217;t have a way to deploy this in a wider, developer-friendly way. </p>
<p>The technology behind it seems a little ambiguous. They&#8217;re supposedly using some technology from <a href="http://www.vidyo.com/">Vidyo</a> and they rely on the Flash Player for something whether that&#8217;s some behind-the-scenes communication or webcam support, I have no idea. But I&#8217;ve also heard rumblings that parts of this could be contributed back to the open source community. That would make it an interesting play for the HTML5 video tag.</p>
<p>So this is a big deal and it&#8217;s something to keep an eye on. Google has never been associated with the &#8220;rich&#8221; in rich Internet application, but that could start to change.</p>
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