November 27th, 2007
Brightcove closes consumer doors. What happens to Aftermix?
Brightcove announced that they’re dropping the consumer side of their video platform to focus on the larger parters and their content. They’ve been extremely successful getting new partners and as Josh Catone notes, they weren’t fully into the consumer side of things to begin with. But it’s a shame to see. Steve Borsch makes a great point about the difficulty that smaller fish have when looking at a video platform. My question was what will happen to Aftermix, a psuedo-consumer play that allowed people to mix up videos, photos and music then distribute them. It was associated with the .tv property.
So what does the future hold for Aftermix especially as the video-editing/mashup space heats up with things like Adobe Premiere Express? It sounds like it will be back in some form. The welcome screen for Aftermix says that “you’ll soon be able to use Aftermix on many sites throughout the web” so they may roll this into some of their bigger customer’s properties and use content from those sites in the mixes. There’s a lot of potential there so I hope we see some solid news about Aftermix sooner rather than later.
Ryan Stewart, a Rich Internet Application developer and industry analyst, recently joined Adobe's Platform Team as a Rich Internet Application Evangelist. full profile and disclosure of his industry affiliations.
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