April 9th, 2008
Adobe releases the Adobe Media Player
We announced the release of the Adobe Media Player (AMP) today which is both a push to provide content to end users as well as create a platform for monetizing and tracking online video. AMP is built on Adobe AIR so it allows you to take video content offline and also becomes the default player for FLVs so you can watch any FLV file you have inside of AMP.
Beet.tv has a great interview with Laurel Reitman from Adobe and also does a good job of writing up the implications behind AMP. Our goal with AMP is really to allow content providers to customize and brand the entire media player experience. Then with that branded experience we’re focusing on giving the content providers a lot of analytical tools so they can track video and monetize it.
The player itself allows you to go full screen and supports up to 1080p resolution and we’ve lined up a number of partners. We currently have content from CBS, MTV Networks, Universal Music Group, PBS, CondéNet, and Scripps Networks. In addition today we also launched tv.adobe.com which has content about Adobe products and how to use them.
Ryan Stewart, a Rich Internet Application developer and industry analyst, recently joined Adobe's Platform Team as a Rich Internet Application Evangelist. full profile and disclosure of his industry affiliations.
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