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June 14th, 2007

As iPhone is released, AT&T BlackBerry support's probably gonna suck

Posted by Russell Shaw @ 12:54 pm

Categories: Carriers

Tags: Apple iPhone, Supply Chain, Tech, AT&T Corp., Russell Shaw

Yesterday, I spoke with a leading supply chain expert about the June 29 launch of the Apple iPhone.

He mentioned that there would likely be lots of questions from new users.

Given that AT&T Wireless is the exclusive carrier for iPhone, that will likely be longer hold times for customer/tech support.

Just now, after appropriate caffeination, I’ve started thinking to myself that June 29, and the days and even weeks beyond, those won’t be great times to try and get through to AT&Ts BlackBerry support.

The lines will be jammed. Count on it.

And if your Plan B is to call BlackBerry-maker Research In Motion’s, tech support, not a guarantee of success.

Why? RIM’s corporate culture, especially for consumer calls, is to refer tech support inquiries to the carrier.

The carrier, which would in these cases be AT&T Wireless.

AT&T Wireless, that’s being deluged with tech support calls about the iPhone.

Russell Shaw is an enterprise computing journalist, analyst and author based in Portland, Oregon. See his full profile and disclosure of his industry affiliations.

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