On CHOW: 10 good cheap liquors
BNET Business Network:
BNET
TechRepublic
ZDNet

April 10th, 2006

HD camera madness

Posted by John Carroll @ 11:49 am

Categories: General

Tags:

I mentioned several months ago that I had accepted a position as cameraman on an independent film being shot in Los Angeles. Back then, the plan was to use Canon XL2s, which are standard definition cameras that are pretty good. Canon XL1-S cameras (the previous version of the Canon camera) were used to shoot Danny Boyle’s "28 Days Later," which if you are a horror fan, is an amazingly good addition to the genre (I have a thing for zombie films, and sprinting zombie-like creatures are even scarier than the slow-moving bumbling dead people of "Night of the Living Dead").

Well, those plans just got thrown out the window. Instead, we’ll be using the Panavision HD-900F High Definition Camera System, which are built on a Sony F900 base. Just for perspective, those are the same cameras that George Lucas used to shoot "Star Wars: Episode II, Attack of the Clones" (and subsequent films).

john_and_panavision.jpg

As the picture shows, the camera is pretty damn big. It’s a bit like going from a pistol to a bazooka, and given the George Lucas connection, makes me feel like I should start blasting imperial forces with the thing.

Panavision is an odd company. They are the premier supplier of video equipment, hands down. When you rent from Panavision, you don’t just get the camera, but all the accessories necessary on a modern video shoot. Not only do most big-budget films use their equipment, but when we went to pick our stuff up for a test run this past weekend, major TV shows were filling trucks full of camera gear for use in various places across the country (it’s pilot season in LA).

Panavision doesn’t sell cameras. Their HD camera is built on a Sony base, but all the parts, and in particular, the lenses, are constructed in house. You can only use them as rentals.

Talk about proprietary hardware. Of course, people put up with that because Panavision makes the best hardware, and the care and feeding of these beasts can be pretty complicated. Panavision is an example of outsourcing institutionalized. Production companies leave it to Panavision to care for the gear as well as push it to the next level (the specs on the next-generation Panavision camera, the Genesis system, are pretty impressive), leaving them free to concentrate on the 1000 other issues associated with a video production.

Panavision cameras feel like quality, as a 60 pound camera clearly should. Of course, the weight does change somewhat the kinds of things you can do. I can go handheld, with a bit of assistance, if I have the smaller zoom lens attached. The big telephoto creature (which is shown in the photo) would crush me like a bug in handheld settings.

Anyway, I’m sacrificing eight weekends for the shooting of this film. The Panavision HD camera makes it 100 times more interesting because, as I mentioned to our sound mixer who scoffed at the notion that I would have no interest in learning the traditional film process, HD is the future. Most editing is already done digitally, which means traditional film has to be converted, or "telecined," to digital video. Removing that step in the process, not to mention reducing the complexity associated with a traditional film shoot, saves sets money.

Granted, most crews, and most video experts, know the traditional film process backwards and forwards. However, more consumers buying HD-capable TV sets, and the growing importance of the home theater market (a market which will soon have HD-capable DVD players, whether HD-DVD or BluRay), puts pressure on film productions to use HD from start to finish. Kodak knows its in trouble, and given the number of digital cameras I saw being loaded at Panavision, I should the think the industry will see the writing on the wall.

John CarrollJohn Carroll has delivered his opinion on ZDNet since the last millennium. Since May 2008, he is no longer a Microsoft employee. He is currently working at a unified messaging-related startup. See his full profile and disclosure of his industry affiliations.

Email John Carroll

Subscribe to A Developer's View via Email alerts or RSS.

  • Talkback
  • Most Recent of 30 Talkback(s)
Panavision is the movie camera business.
The reason they are called Panavision is because they invented the anamorphic Panavision lense, years ago for 70 and 35 mm FILM cameras. They have had probably have half or better of all the camera le... (Read the rest)
Posted by: Xwindowsjunkie Posted on: 04/20/07 You are currently: a Guest | | Terms of Use
GASP!  Shelendrea | 04/10/06
Storage issues?  Robert Crocker | 04/10/06
Unfortunately it's the same for standard DV  george_ou | 04/10/06
The Sony F900...  John CarrollZDNet Moderator | 04/10/06
Woo Hoo VTR's!  Robert Crocker | 04/10/06
No, I haven't bought one of those  george_ou | 04/10/06
I'm hoping too...  John CarrollZDNet Moderator | 04/10/06
The recording...  John CarrollZDNet Moderator | 04/10/06
They have hard drive recorders  george_ou | 04/10/06
Yeah, I've seen those...  John CarrollZDNet Moderator | 04/10/06
Yeah, you look like you can take out a tank with that  george_ou | 04/10/06
That would be nice...  John CarrollZDNet Moderator | 04/10/06
'cuz we always done it this way'  george_ou | 04/10/06
Drip drip  george_ou | 04/10/06
Heat?  Robert Crocker | 04/11/06
It ain't much  george_ou | 04/11/06
I have a Sony 1080i HDV and it's awesome!  george_ou | 04/10/06
Sony be non-proprietary - NO WAY!  Roger Ramjet | 04/11/06
Traditional film shoot vs digital HD shoot  jacarter3 | 04/11/06
Time, money and both!  Tsu Dho Nimh | 04/11/06
This may be true for inexperienced directors  jacarter3 | 04/11/06
Higher barrier to entry  John CarrollZDNet Moderator | 04/11/06
Depth of Field  jacarter3 | 04/12/06
Please  Richard Flude | 04/11/06
Still final cut pro...  John CarrollZDNet Moderator | 04/11/06
Final Cut Pro  jacarter3 | 04/12/06
Yes  Richard Flude | 04/12/06
Final Cut Pro Studio  jacarter3 | 04/13/06
Thanks  Richard Flude | 04/12/06
Panavision is the movie camera business.  Xwindowsjunkie | 04/20/07

What do you think?

SponsoredWhite Papers, Webcasts, and Downloads

advertisement

Recent Entries

Top Rated

Premier Vendor Content Whitepapers, webcasts & resources from our Power Center Sponsors

Archives

ZDNet Blogs

White Papers, Webcasts, and Downloads

  • Smart Tech Expert advice on innovations in healthcare and the green technologies that make it happen. Find out more
  • Smart Business Discussion and advice on management issues that revolve around making your world smarter and more useful. More Smart Advice
  • Smart People The best and worst moves in the management and strategy trenches. Learn More