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February 27th, 2008

Microsoft vs. the EC, round 236

Posted by John Carroll @ 9:13 am

Categories: Antitrust, Microsoft

Tags: Microsoft Corp., EC, Public Relations, Productivity, Marketing, Corporate Communications, John Carroll

Well, it’s now clear what the real motivation for the recent interoperability announcement last week was. It was an attempt to forestall a $1.35 billion fine (€899 million, which wouldn’t have been as bad if the exchange rate was still the 0.85 euros to the dollar it was when I left Ireland back in 2004). Yes, I know Microsoft’s official stance is that the timing was purely coincidental. First things first, though I am a Microsoft employee, I do not speak in any official capacity for Microsoft. So I say as an INDIVIDUAL that I think that the official explanation is nonsense. I think we (in the corporate Microsoft sense) would do ourselves a lot of good from a public relations standpoint if we didn’t release PR “baffle” that no one in their right mind is going to believe for two seconds.

Do I think the fine is fair? I don’t think that matters very much. The fine just is, and given the ill-defined nature of antitrust and the fact that EC’s interpretation of things was largely upheld in the appeal before the Court of First Instance, there really isn’t a whole heck of a lot Microsoft can do if it is unwilling to stop selling product to the European market.

That isn’t necessarily a problem, however, so long as the EC doesn’t do anything that actively destroys Microsoft’s business. On that count, I really, really, really, REALLY don’t think they are asking anything that runs counter to Microsoft’s core identity as maker of platforms. If Microsoft was forced to implement outside protocols dictated by EC bureaucrats, or worse, forced not to use some of its own, that would be one thing. No free company should be forced to use any technology it does not want to use (we’ll see what falls out of the Opera investigation).

I have zero difficulties, however, with Microsoft being forced to document all the protocols it creates and uses internally and making them available to third parties. That doesn’t clash with Microsoft’s core identity as maker of platforms - if anything, it enhances it. No, they aren’t going to be able to charge what they had hoped in the past, but then again, wider access through lower cost barriers will ensure Microsoft ongoing influence over the technology used in computers. Such an approach works better in a software world where the importance of open systems only grows in importance.

I firmly believe that the demand for open protocols is a reflection of the essential role computing now plays in our lives, irrespective of some of the more extreme demands of certain groups within the “open systems” constituency. Granted, those who know as much about their computer as the inner workings of their TV set might not articulate that, but a market is always a mix of the knowledgeable and the less knowledgeable, and given the highly configurable nature of computers, there is a bigger group of knowledgeable people participating in the computer marketplace than in the TV market.

Like I said, I don’t believe the timing of the announcement was coincidental (though in my previous blog, I though it was just aimed at the debates in the ISO over ratification of OOXML). That doesn’t mean that the existential churn created by the EC or its difficulties in getting OOXML ratified is any less real. Whether or not Microsoft is being forced down this path, I think the result - a Microsoft that understands that it lies at the computing crossroads and thus must be more open than is expected of less influential companies - will benefit Microsoft.

It’s worth remembering that in the battle with Netscape in the late 90s, after the smoke cleared, IE 4.0 was the leader in HTML standards implementation. If they had maintained that status, I doubt many people would have seen much point in Firefox.

I’ve identified some of the red lines that Microsoft needs to work to convince the EC not to cross. Being open, however, is critical to the modern software company, and though it clearly wasn’t the intent of the EC to make Microsoft a better company, I do hope that Microsoft’s management lets that happen.

John CarrollJohn Carroll has delivered his opinion on ZDNet since the last millennium. Since May 2008, he is no longer a Microsoft employee. He is currently working at a unified messaging-related startup. See his full profile and disclosure of his industry affiliations.

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  • Talkback
  • Most Recent of 76 Talkback(s)
Re: Don't have to hate....................
Here, Here, my thoughts almost 100%!!!!!!!!!
Lets embed IE into the OS ergo lets kill Netscape.I used to have a GUI on disk, "IF?" the stories/rumors are true, was the idea behind Windows and it ca... (Read the rest)
Posted by: Disgruntled M$ User Posted on: 03/07/08 You are currently: a Guest | | Terms of Use
Missing point, John  Yagotta B. Kidding | 02/27/08
M$ won't be a better company  Linux Geek | 02/27/08
Price charged for IP.  Anton Philidor | 02/27/08
Open Source is just a bunch of cry babies.  ye | 02/27/08
Invalid point  tombalablomba | 02/27/08
Proprietary companies complained...  Anton Philidor | 02/27/08
Likely explaination  John L. Ries | 02/27/08
That's what I love about you  odubtaig | 03/05/08
Does It Matter?  DannyO_0x98 | 02/27/08
Alphabets  Harry Bardal | 02/27/08
Good question  John CarrollZDNet Moderator | 02/27/08
Reasons for EU fine  wanderson | 03/01/08
You can bet that even John Carroll"s response is carefully caluclated to  DonnieBoy | 02/27/08
Stuff a sock in it, please  Yagotta B. Kidding | 02/27/08
You forgot to whom you were addressing your comments  Confused by religion | 02/27/08
Takes one to know one, eh?  Yagotta B. Kidding | 02/27/08
Well he's not alone...  hasta la Vista, bah-bie | 02/28/08
Come on, John is not that sophisticated. This post was very carefully  DonnieBoy | 02/27/08
Donnie  John CarrollZDNet Moderator | 02/27/08
And, you do know, but you ain't talking.  DonnieBoy | 02/28/08
No  John CarrollZDNet Moderator | 02/28/08
Ok, no, you are not telling, but, we are not that stupid.  DonnieBoy | 02/28/08
DonnieBoy, no one is ever going to take you seriously...  Scrat | 02/29/08
John's quite sophisticated  John L. Ries | 02/27/08
Come on guys, you embarrass yourselves over this. He is on a short leash,  DonnieBoy | 02/28/08
Even if you're right...  John L. Ries | 02/28/08
Actually...  John CarrollZDNet Moderator | 02/28/08
Actually (edited)...  John CarrollZDNet Moderator | 02/28/08
John C.: Sensible  John L. Ries | 02/28/08
Well he is polite about it  hasta la Vista, bah-bie | 02/28/08
You guys continue to embarrass yourselves. You have bought it hook, line,  DonnieBoy | 02/28/08
I repeat  John L. Ries | 02/28/08
Ah, and...  rapson | 02/27/08
Anytime we talk, we are always tyring to have an influence, but,  DonnieBoy | 02/28/08
Evidence?  rapson | 02/28/08
You can bet there is no evidence, all behind closed doors.  DonnieBoy | 02/28/08
How convenient  rapson | 02/29/08
Because so many people do believe it, strange but true.  LittleGuy | 02/27/08
Really?  John CarrollZDNet Moderator | 02/27/08
Why would you be surprised?  zkiwi | 02/27/08
Ha ha  John CarrollZDNet Moderator | 02/27/08
And?  zkiwi | 02/27/08
LOL I'm an ABMer but I've enjoyed your posts...  mdsmedia | 02/27/08
Don't have to hate MS to be an ABMer  John L. Ries | 02/28/08
Disadvantage of loyalty  Anton Philidor | 02/28/08
Sorry...  John L. Ries | 02/28/08
What a bunch of crock!  Ole Man | 02/28/08
Re: Don't have to hate....................  Disgruntled M$ User | 03/07/08
Perhaps I have more faith in the wisdom in consumers  deaf_e_kate | 02/28/08
Wisdom of consumers  John L. Ries | 02/28/08
And as I have noted...  John CarrollZDNet Moderator | 02/28/08
Someone who understands economics, thats refreshing!  LittleGuy | 02/29/08
Agreement  Harry Bardal | 02/27/08
Faith through deeds  Yagotta B. Kidding | 02/27/08
all they had to do was follow the court order  stevey_d | 02/27/08
MS documentation has fallen short for a long time.  LittleGuy | 02/28/08
Comparatively speaking  John CarrollZDNet Moderator | 02/28/08
You outlined the Triple-E that makes people dislike MS  Robert Crocker | 02/27/08
Good evening Mr Caroll  Quebec-french | 02/27/08
Well said  tony@... | 02/28/08
What the EU knows about Capitalism?  JABBER_WOLF | 02/28/08
Well, that was blind patriotism now wasn't it...  zkiwi | 02/28/08
I guess you don't know about capitalism either...  Samun56 | 02/28/08
Now the EU can go after other closed ecosystems...  Roque Mocan | 02/28/08
Didn't they already go after iTunes? (nt)  hasta la Vista, bah-bie | 02/28/08
And IF I remember right; also ink-cartridges. (nt)  hkommedal | 02/28/08
Completely off topic...  John Le'Brecage | 02/28/08
I agree  John CarrollZDNet Moderator | 03/01/08
Almost forgot  John CarrollZDNet Moderator | 03/01/08
I disagree  Anton Philidor | 03/03/08
Brazil's sugar cane advantage  John CarrollZDNet Moderator | 03/03/08
Heeeeeeeere's Johnny!!!  Ole Man | 02/29/08
European Commission?  cmjrees | 03/01/08
The European Commission  John CarrollZDNet Moderator | 03/01/08
John Carroll on EU fine of Microsoft  wanderson | 03/01/08
Click my bio link  John CarrollZDNet Moderator | 03/01/08

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