July 10th, 2009
iPhone Disney at Work application gives insight into the Magic Kingdom
Apple is approaching its first birthday of the App Store tomorrow and with something close to 60,000 available apps there is something for everyone. I received a press release today for an application that I thought would be useful to those in the customer service industry and may also be interesting for others in the business world. You probably don’t usually think of work when you hear the word Disney, but Disney at Work: Magic Kingdom was written by J. Jeff Kober (check out his Disney at Work blog) to provide businesses with information and tools on how to improve their organization internally and externally. The application is available on iTunes for $4.99 and works with the iPhone and iPod Touch.
Mr. Kober spent most of his working life studying the Walt Disney Company and was a Disney employee who experienced the Disney environment. As stated in the application description, the interactive showcase application provides you with:
* Leadership stories of how Walt Disney and others built one of the greatest entertainment empires ever
* Onstage and up-close examples of how Disney pays attention to the details
* Outstanding industry and business ideas as practiced by management and operations in the park
* Little-known insights for how the culture of Walt Disney World succeeds in engaging Cast Members (employees) and delighting Guests (customers)
* Behind-the-scene examples of how the back of the house supports the onstage operation
While it may seem to be targeted at customer service companies, it actually looks like it will provide helpful information to help many others with tools to encourage creativity and more. Plus, everyone has fun at Disney World so it can be very interesting finding out more about how the organization works to provide this enjoyment.
Matthew Miller is an avid mobile device enthusiast who works during the day as a professional naval architect in Seattle. See his full profile and disclosure of his industry affiliations.
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