October 27th, 2009
ZDNet readers don't care about celebrity endorsements
An overwhelming number of ZDNet readers voted that they don’t care about celebrity endorsements when it comes to digital cameras and camcorders. In a poll opened on October 21, 97% of 147 voters said (as of October 22) that a celebrity endorsement means nothing when throwing down hundreds of dollars on a new gadget. Only 2% said they did buy a gadget because they saw it associated with a favorite celebrity, and another 1% said they bought cameras/camcorders because they saw it “on TV/in a movie, but not because of the celeb.” I’d fall into that category as I bought the Sony Cyber-shot DSC-T1 back in 2004 after seeing it in a commercial featuring Steven Tyler from Aerosmith. I didn’t buy it because of the celebrity, but for the sleekness of the camera. But I soon found out it was over-hyped and didn’t shoot high-quality photos. Thus, I’ve never bought a camera that I first saw in a commercial since.
Do you agree with the results? Have you ever bought a digital camera or camcorder because of a celebrity? If so, which one? Or has anyone turned you off from buying one?
Rachel started playing with her mother's old Brownie camera when she was just a toddler, working her way up from a Hello Kitty point-and-shoot to training on both film and digital SLRs. See her full profile and disclosure of her industry affiliations.
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