October 13th, 2009
Multilingual Product Content: Transforming Traditional Practices into Global Content Value Chains
As the speaker of many languages, Los Doc knows how important it is these days to have a global content strategy. So do our friends at the Gilbane Group.
“Decades of processes and practices have grown up around the creation, management, and delivery of technical content that enables customers to derive value from the products and services they buy,” says Gilbane. “As the manufacturing age gives way to the information age, as ‘global’ becomes an adjective that describes more and more businesses, and as the basis for competitive advantage shifts away from manufactured products, established content practices are undergoing profound and fundamental changes to support the new global order of business.”
In spring 2009, the Gilbane Group conducted in-depth, qualitative research on the state of global product content practices and progress towards transforming traditional practices into Global Content Value Chains (GCVC). This is the first study to focus on end-to-end globalization of product content from two perspectives: from that of the content management professional and that of the language professional.
This free study extends the work that Gilbane published in 2008 in their report entitled “Multilingual Communications as a Business Imperative: Why Companies Need to Optimize Their Global Content Value Chains.” Observations and conclusions from that work are referenced throughout. Readers will find it useful to download Multilingual Communications 2008, available for free from Gilbane, as background to this new report.
The 80 page report is available at no charge (after registering) by visiting the Gilbane Website.
