June 5th, 2007
Word of mouth marketing: It's all about love
I do my food shopping at Stop & Shop (a East Coast chain) — mainly because I can flip through the online weekly sales flyer. I click on the items that I want and they are added to my shopping list, which I then print. Now that you know, you may do your marketing at Stop & Shop also.
The really smart companies give people a reason to talk about their stuff, and they make it easy for that conversation to take place, said Andy Sernovitz in his June 1 INBOX keynote. Andy is the author of Word of Mouth Marketing: How Smart Companies Get People Talking and the founder of the Word of Mouth Marketing Association.
As Andy pointed out, word of mouth marketing (WOMM) is all about love. Love makes the world (and business) go ’round, because it’s viral. Did I mention that I get coupons for free Bath and Body Works products, merely because I shop there?
I’ve plugged two retailers and Andy’s book in this blog post, the record of which will live forever in the Blogosphere. Piggyback onto this post by adding a Comment with the names of your favorite retailers. Add this blog post to your favorite social bookmarking service, e.g., del.cio.us, and share your bookmarks with others.
To really spread the love, start or contribute to a blog meme. One of my favorite bloggers, Chris Garrett, promotes the Charity Link Meme.
Did you love (or at least like) this blog post? If so, tell others.
