July 9th, 2009
Music 2.0: The future of the music industry
The controversial “freemium” business model is one of several flavors of free that could support the next iteration of the music business and other digitally distributed content. Media futurist Gerd Leonhard has a new book on the subject and he recently posted an 18 minute video slide show (in two parts) that covers his concepts. He calls for a fundamental shift from control to compensation and proposes new revenue generatives for digital content that are more collaborative and based on open access. In a nutshell, Leonhard says it’s high time that the reset button is pressed.
Christopher Jablonski is a freelance technology writer. Previously, he was the manager of marketing editorial at CBS Interactive, delivering client solutions on BNET, ZDNet, and TechRepublic. See his full profile and disclosure of his industry affiliations.
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