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December 16th, 2008

Seesmic gets a new set of threads

Posted by Dennis Howlett @ 10:53 pm

Categories: Video

Tags: Seesmic, Flash, Entrepreneurship, Corporate Communications, Advertising & Promotion, Management, Marketing, Dennis Howlett

 Seesmic’s new interface

Seesmic’s black, orange and red colors are now part of the company’s history. As is its attempt to make a full Flash-based interface. As of this morning, the company has launched a re-designed HTML interface that is both cleaner and simpler. Mike Arrington sums it up neatly:

Even though I’m an investor, one thing that has always bugged me about Seesmic is the all black background (its depressing), and the excessive use of Flash on the site (there’s nothing except Flash, try loading it on an iPhone). Having a few Flash elements on a site when necessary is fine. But using it just to use it is so…ugh.

Needless to say, this veiled grumbling following last week’s spat between Arrington and Seesmic founder Loic LeMeur ripples on in the video comments they were bouncing off one another. All good entertainment for those who like to watch Silicon Valley entrepreneurs at play.

On a more serious note, while in Paris last week, Johann Romefort, Seesmic’s CTO told me the new interface was designed to overcome limitations they found in Flash. They were finding it increasingly necessary to make compromises that were hampering the service.

Seesmic old interface

Dennis HowlettDennis Howlett has been providing comment and analysis on enterprise software since 1991. See his full profile and disclosure of his industry affiliations.

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