October 27th, 2009

2010 Predictions: Will social media reach ubiquity?

Posted by Jennifer Leggio @ 9:19 am

Categories: Blogging Best Practices, Brand Management and Monitoring, Branding, Corporate Social Networking, Enterprise 2.0, Government 2.0, Marketing, Microblogging, Public Relations, Social Business, Social Media, Social Media and Security

Tags: Social Networking, Facebook, Marketing, Network, Twitter Inc., Social Media, Foursquare, Poken Pulse, PR People, Jennifer Leggio

The year 2009 has been a pivotal one in social media. We’ve seen the explosion of a previously misunderstood social network as well as the rampant adoption of social media by major brands. We’ve seen these companies take big chances, some ending in success and others ending with harsh lessons learned. It seems that almost everyone’s brother, sister, mother and grandfather are now on Facebook, and that social media itself is a bubble baby no more. At the same time, it’s important to note that both business users and consumers have barely scratched the surface of opportunity that the tools and strategies around social media can provide.

In order to achieve continued success many things have to happen. Cracks in the echo chamber, widespread communication of proven successes, best practices for return on investment (ROI) are just a few. And as companies embark on their 2010 planning, they are hoping for a glimpse of what is to come.

Rather than create a wish list, I followed Peter Kim’s model and turned to my network to find out what it believes social media will become in 2010. I asked about 40 people to participate and 31 responded with at least a few words on what might happen next year.

The predictions are meant to be thought-provokers more than gospel, and come from a mix of thought leaders, entrepreneurs, and folks who get their hands dirty every day dealing with social media for their companies. Predictions range from general social media to enterprise 2.0, government 2.0, security, public relations and even location-aware social networks. But the over-arching theme of most of the predictions say that 2010 is the year that social media will just be, rather than serving as a shiny new toy.

Without further ado, here are the 2010 social media predictions.

Next: David Armano, Karen Auby, Andrea Baker, Nenshad Bardoliwalla –>

October 13th, 2009

Nine 'don't miss' social business sessions at Blog World & New Media Expo

Posted by Jennifer Leggio @ 12:59 pm

Categories: Blog World Expo, Blogging Best Practices, Brand Management and Monitoring, Branding, Community Management, Conference News, Corporate Social Networking, Social Business, Social Media

Tags: Media, Blog, Social Media, Jennifer Leggio

Next week kicks off the long-awaited Blog World & New Media Expo in Las Vegas. The conference is an annual event dedicated to trends in new media, including blogging, podcasting, social media, online video, music, television, radio, gaming, entertainment and communities. Keynotes include many of the usual social media suspects: Chris Brogan, Brian Solis, Jeremiah Owyang, Guy Kawasaki, Laura Fitton, and so on. There will also be some entertainers on hand to keynote as well, such as Kevin Pollak, Anthony Edwards and Jermaine Dupri.

The most interesting pieces of the conference, to me anyway, lie in the Social Media Business Summit, a track that focuses on tools and guidance for businesses using social media. This summit runs Thursday through Sunday alongside the other tracks at the regular conference. Here are the business sessions that I have marked as “don’t miss” on my own schedule:

• B2B Social Media
• Internet Marketing for Smart People
• Why Blogs Are Your #1 Search Marketing Tool
• Crisis Communication in the Era of Social Media
• Listening 2.0: Activating Social Media Across the Enterprise
• Bullseye Marketing: Precision Targeting on the Social Web
• Social Media Customer Engagement, Customer Loyalty
• From Skeptic To Advocate: Proving the Business Case to Your Boss or Client
• Social Media: The Bad and the Ugly
  

I’d like to selfishly note that yours truly is speaking during the Social Media Business Summit at 12:45 p.m. on Friday on “Don’t Jack My Brand: Security Awareness for the Marketing Manager,” a session that puts some of the security onus on marketers who need to protect their customers, partners and corporate entities against the risks of brandjacking. Add it to your schedule here.

I’ll also join Jeremiah Owyang of Altimeter Group, Ted Murphy of Izea and blogger/entrepreneur Wendy Piersall on the keynote panel “Sponsored Converations” at 2:45 p.m. on Thursday. Please join us.

What other sessions are a “don’t miss” for Blog World & New Media Expo?

September 23rd, 2009

ZDNet breaks down the comment wall

Posted by Jennifer Leggio @ 11:10 am

Categories: Blogging Best Practices, Community Management, Social Media

Tags: Blog, Wall, Blogging, Internet, Jennifer Leggio

I was talking to my friend Michael Brito the other day about how I don’t get a lot of comment traction on this blog even though I get my fair share of readers. “Why doesn’t anyone want to talk to me?” I whined. I surmised that part of it is my accessibility on Twitter; I almost always respond to commentary there. Not to mention the fact that my coverage is a bit left-of-center for the usual super-techy ZDNet reader. Then Michael reminded me of a big issue with ZDNet: the Comment Wall. “But it’s not an issue anymore! The wall is gone!” But no one knows that. I had my “aha” moment. Thus, this blog post was born.

I realize it’s slightly meta to write about my blog in my blog but this applies to all ZDNet blogs. We no longer have the gargantuan list of questions you need to answer in order to comment on the blogs (or even subscribe to the newsletters, for that matter). The readers complained (heck, the bloggers complained because, believe it or not, we want to talk to you) and CBS Interactive listened. Don’t believe me?

See how few the fields are? And then you just need to do a little verification:

Granted, it’s still slightly more work than just filling in your name, URL and email address (which most reputable blogs require) but you only have to do it once and you can stay logged in should you choose.

I thought it was important to write about it in this blog because I get a significant amount of flack about said wall from my friends. “You’re the social media blogger? Yet no one can talk to you without filling out three pages of information?” I KNOW, I KNOW. The forced hypocrisy has ended. Now we can all “engage.”

Hey, now let’s work on getting them to move to Facebook Connect. Or am I just being greedy? Tell me by leaving a comment. I dare you.

May 4th, 2009

Don't be sheep: Follow your peers, not necessarily the 'A-list'

Posted by Jennifer Leggio @ 11:43 am

Categories: Blogging Best Practices, Branding, Marketing, Personal Branding, Public Relations, Social Media, Social Media Best Practices, Social Media and Security, Social Networks, Twitter

Tags: Security, Social Media, Ryan Naraine, Jennifer Leggio

I was thinking this morning about the two experiences that really sparked my passion for and involvement in social media. It wasn’t following around a bunch of A-listers and going to conference after conference and reading book after book. It was listening to ideas from my peers.

Most of my close friends know that I wince every time I hear the term “A-list.” I’m reacting that way because I fear that a lot of people who are trying to get their feet wet in social media are turning into little rats running after the Pied Piper. Sometimes brainstorming with your cube mate is going to yield you more creative and appropriate ideas fitted to your business better than someone speaking on a high level about social media.

I certainly mean no disrespect to the more popular folks. I am grateful to call some of them close friends. To better explain where I am coming from, let me quickly shed some light on the two people who had the most impact on my growth. Depending on your industry you might not have heard of them, but you should:

Kyle Flaherty: Currently the director of marketing for BreakingPoint Systems, Flaherty was at The Horn Group when I attended a Webinar he was hosting on social media. During the Webinar he recruited a bunch of us to Twitter and I am proud to say he is the first person I followed. To this day, if I could only follow one person, it would be Kyle  (@kyleflaherty). He’s insightful, he’s driven and he understands B2B social media better than anyone I’ve ever met. If it wasn’t for he influence and continue mentorship I wouldn’t know half of what I do today. He is a true innovator and thought leader.

Ryan Naraine: Naraine, a fellow ZDNet blogger, is very well known in the security space but he’s not someone whose considered hot on the radar in social media — yet. I first met Ryan (@ryanaraine) at a security conference in March of 2008, where I was running around trying to recruit every business person and security researcher onto Twitter. I was hell bent on building a security community. He put the idea into my head to build a formal community called the Security Twits and it just exploded. While I don’t manage the community anymore (Zach Lanier does a much better job!) it really helped me get my head around what the security industry needed in terms of social media. Ryan’s big ideas didn’t stop with the Security Twits. He’s one of the brain trusts behind Kaspersky Labs’ Threatpost site, which is now the primary aggregated news source for the industry.

Does success always track back to Twitter? Of course not. Your success can be found anywhere. It could be at SXSW listening to panel upon panel of people who have popularity and success and big ideas. Or it might be the guy you’re having a beer with at a local networking event, who has a vision that you know you can make a reality by working together.

Here are a few suggestions for making some of this happen:

• Don’t only go to networking events when big names are present. Go anyway. Work the room.
• Talk to a few people rather than counting how many cards you get or hand out. Have meaningful conversations. Find folks who have likeminded business interests and ideas.
• Go back to the old-school brown bag sessions at work with your peers. You can even leave the internal ‘A-listers’ (aka executives) out of it. Get ideas from the other people in the trenches like yourself.
• Do not be afraid to take risks. Just because you haven’t seen anyone do it yet doesn’t mean it can’t work. Not all ideas have to be recycled and proven. Granted it’s sometimes harder to get executive support in those cases, but the worst you can hear is no.
• Expand your reading list. I published a blog several months ago that included 10 lesser known bloggers I admire and who help me grow on a daily basis. Create your own list and evaluate who you are really getting your guidance from.

Any other ideas? Please share them in the TalkBacks.

April 30th, 2009

Typos: Acceptable or unacceptable behavior?

Posted by Jennifer Leggio @ 12:29 pm

Categories: Blogging Best Practices, Social Media, Social Networks, Twitter

Tags: Behavior, Jennifer Leggio

Yesterday I sent an email to a business contact in which I made a simple typo: I used the singular of region when I meant to write regions. A small and understandable mistake, but I felt the need to send a second email calling attention to my error as if to make sure she knew I was not an idiot; I just neglected the poor “S” key. She responded kindly and all was well.

A few weeks ago I was on Twitter and made yet another typo. It was something simple like forgetting an “e” at the end of the word. I put up another tweet that corrected my mistake. One of my Twitter pals responded to me and said, “You don’t need to correct yourself on Twitter; we all make mistakes.”

Sure, we’re only human. And as I said to the friend I emailed yesterday I think that in some way typos are more common because of the varied types of communications methods and the ferocity at which we communicate. Common, sure. But to the Twitter respondent’s comment, acceptable? I’m not so sure.

Even when I tweet about silly things or hockey or my cat (ok, that’s rare, but still…) I am a representation of my brand and my company and even ZDNet. One of the many reasons I try not to swear online (not that I would ever, ever swear anyway). Plus I do notice when other people use unprofessional speak or have a lot of typos. And it does, whether it should or not, influence my professional opinion of them.

What’s never acceptable? Speaking like this: “how’r u 2day?” That will get you ostracized from my online life faster than a hockey puck flies off of Joe Thornton’s stick.

What do you think?

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March 30th, 2009

Baby's got a new name: Social Business

Posted by Jennifer Leggio @ 11:48 am

Categories: Blogging Best Practices, Branding, Cool Tools, Marketing, Personal Branding, Social Business, Social Media

Tags: Blog, Social Media, Blogging, Internet, Jennifer Leggio

It was only last June that this blog was born and I named it “Feeds”. It was a beautiful yet terrifying time of uncertainty. I knew I wanted to write about social media but I wasn’t sure yet what direction the blog would take. I know it would have more of a focus on business than consumer tools and I knew I would have to step up my game and learn a lot. I suppose in retrospect “Feeds” might’ve been a silly name for a lot of reasons but it was simple — and the blog name was the least of my worries at the time. The content was my bigger focus.

Fast-forward to the present and the blog has taken a definite direction and almost a life of its own. I do write about some “fluffy” social media stuff for kicks and do consumer-oriented posts for my random “Cool Tools” columns. Yet my passion is really for looking at how businesses use social media (i.e. my Fortune 500 series) and enterprise tech issues regarding social media and security concerns for businesses running enterprise 2.0 applications. It’s only fitting that I rename the blog so it actually makes sense.

Now that my baby has an identity, I want to communicate that identity to the world (well, at least to my readers). And that is, “Social Business.” It’s a term that I’ve been using since this blog started (so maybe it was already a nickname?) and it’s one that’s a good descriptor of all of the stories I write about here. Social Business, to me, is the art of assessing your business goals and objectives and only then leveraging the appropriate social media tools and processes to meet said goals and objectives. The URL will stay the same (for the sake of SEO and all of that fun stuff) and the topics will continue to evolve as my education does.

Thanks for being here for the journey. I look forward to learning a lot more from all of you. And, well, working with a name that sticks.

Note to parents: I do not recommend changing an actual child’s name as he / she grows up.

Note to readers: If you have me in your blog roll (and THANK YOU if you do) please change this from “Feeds” to “Social Business.” I’d appreciate it.

February 4th, 2009

Get me out of this social media echo chamber, please!

Posted by Jennifer Leggio @ 11:26 am

Categories: Blogging Best Practices, Branding, Corporate Social Networking, Enterprise 2.0, Marketing, Public Relations, Snake Oil, Social Business, Social Business Analysis, Social Media, Social Networks

Tags: Social Media, Jennifer Leggio

Kyle Flaherty wrote a great thought-provoking post today about balancing the social media noise and keeping the focus on productivity. In it he dug up a question he asked his readers one year ago: “What is your social media tipping point?”

As I asked myself this question I started to mentally hyperventilate. I realized quickly that I’m stuck inside of a giant echo chamber of social media pundits talking to each other — and that I’ve been guilty of doing that, too. After kicking myself repeatedly I decided to work on getting myself out. When embarking on my personal plan, I came up with a short list of things that are especially getting on my nerves.

• Popularity contests
• Social media “consultants”
• The “why you need X” tool discussions
• Did I mention popularity contests?

Blah.

My focus, much like Flaherty’s, is on finding ways for social media make sense for an enterprise technology business. Forget what some of the personal branding and B2C folks tell you — the same fundamentals of social media that work for their efforts don’t always apply to enterprise IT companies. The formula is still in the works and the jury is still out on exactly how it works, despite a bunch of different proposed options.

In order to do this I need to start clearing out some of the noise. I care less about how Bob Smith made himself the most popular person on the Web and how. Just because Bob can promote himself does not mean he understand my company or my space. I need to stop reading blogs — even if I love the bloggers — who talk about how to become an influencer or measure your personal influencer or or or… Bring me more Flaherty. Bring me Peter Kim. Bring me Dennis Howlett. Bring me Oliver Marks. Bring me Dave Fleet. Bring me more people who understand what is bunk and what is not and what the Global 1000 are finding to be successful and what their technology buyers are doing. Bring me case studies. Those are the things I want to read.

Let me inform you — having a blog or being popular on a social network does not an expert make. I am certainly not one. I am an information sponge who likes to share what she’s learned through writing. Also, patting each other on the back for recycling the same ideas should not be allowed. We should expect more out of each other and ourselves. Social media provides new communication vehicles but the basic fundamentals of good business planning still apply. Isn’t it irresponsible to be so self-congratulatory when so many businesses are being sold snake oil or still have no clue what any of this means to them?

Oh, and finally, I’ll say it. Some businesses just don’t need to have an active social media presence.

Do you have ideas for getting other social media folks to step up and take their messages outward? Are you passionate about enterprise technology, too? Will you be at SXSWi? I am open to a discussion. Email me via the form below. And bring your “A game.”

January 5th, 2009

Naivete: Web 2.0's biggest security threat

Posted by Jennifer Leggio @ 12:53 pm

Categories: Blogging Best Practices, Security, Snake Oil, Social Business, Social Business Analysis, Social Media, Social Media Best Practices, Social Media and Security, Social Networks, Twitter

Tags: Web, Web 2.0, Social Media, Twitter, Internet Threat, Phishing, Security, Spam And Phishing, Jennifer Leggio

Last year, when I first started poking around in social media from my security high horse, people asked me what it was like to live in two totally different worlds. Keep in mind I’m no technology thought leader, hacker or researcher — but I’ve been working in security for the better part of 10 years and I respect all aspects, from all the different shades of security hats.

My background aside, there is a crossover between the two disciplines and it’s not new. While this weekend’s Twitter phishing scam is giving people an “epiphany” about the dangers of the Web it was a long time coming, right? Internet threats are not new. Were social media lovers really so naive as to think that Twitter would stay unscathed for long?

In reality, there is nothing spectacular about this recent phishing attempt (one of the malware sites was used in a Facebook scam last summer). It’s only a different method of the same madness. Security pros know this. However, it appears that the social media space only woke up this weekend. (Note: The actual Twitter hack, described at the bottom of this post, is a slightly different story.)

Believe it or not, that’s not a bad thing. At least it woke up. Watching “the sky is falling” antics from the last few days has been both fulfilling and amusing. Social media bloggers giving their readers security tips is an action that is long overdue — though I still think most users would be wiser to heed the credence of security experts first.

If you think about it, hackers aren’t Web 2.0’s biggest security threat. What is? User naivete. That’s the one thing that this Twitter scam — and other social network scams — have proven.

My Twitter friend Omkhar Arasaratnam said it best when he asked me, “Are Twitter users in 2009 the AOL users of 1999?” In other words, just because we may be “early adopters” of a technology that may soon be ridiculously widespread, we shouldn’t assume that everyone knows what they are doing and how to avoid getting stung.

“Like any bustling new community Twitter is full of many users, of varying experience and technical savvy. When the phishing scam hit, it quickly exposed some of the less security savvy users as new invites propagated via DM,” Arasaratnam said. “However, Twitter’s community allowed information concerning the phishing to quickly spread, and the active user base was quickly educated to the specifics of the attack.”

He’s right. The user awareness circuit boards lit up like wildfire, with more savvy users helping novice users navigate through the situation safely. While there are some users who still believe that people who aren’t yet aware of phishing scams “deserve” to get hit, folks deep in the security trenches understand that we experts represent a small microcosm of the overall Web user base.

“Our security community is small, even with all of the media coverage we get, compared to the amount of computer users, we are but a twinkle.” said Rob Fuller, security researcher and security twit. “These realizations have been things security professionals have pushed for years. It took social media to make it ‘popular’. ”

In the end, this helps the security community and the users at large.

For some good education about the phishing scam, password storage and Web 2.0 understanding of security threats, check out the following blog posts:

• Ken Burbary
• Ben Jackson
• Aaron Brazell
• Spylogic.net
• Adam J. O’Donnell

On another note, the hacking of the 33 accounts that occurred this morning was confirmed by Twitter to be separate than the phishing incident. According to the company’s official blog:

These accounts were compromised by an individual who hacked into some of the tools our support team uses to help people do things like edit the email address associated with their Twitter account when they can’t remember or get stuck. We considered this a very serious breach of security and immediately took the support tools offline. We’ll put them back only when they’re safe and secure.

Tweet carefully, people.

Photo Credit: Andy Pryke

January 5th, 2009

Coming to search results near you: corporate blogs worth reading

Posted by Jennifer Leggio @ 10:02 am

Categories: Blogging Best Practices, Corporate Social Networking, Internet Search, Social Business, Social Business Analysis, Social Media, Social Media Best Practices

Tags: Blog, Whole Foods, Search Result, Rick Burnes, Company Blog, Blogging, Marketing Research, Internet, Marketing, Jennifer Leggio

* Jennifer Leggio is on vacation

Guest editorial by Rick Burnes

Despite plenty of discussion about their virtues, business blogs have yet to capture the attention of readers. Most business blogs are still regarded as the voices of companies, not legitimate content sources.

If you have any doubts, take a look Technorati’s top-ranked blogs. Only two in the top 100 represent companies: the Official Google Blog and Signal vs. Noise , the 37 Signals blog.

Why don’t people read company blogs?

It’s simple: they’re boring!

I shop at Whole Foods, but I don’t care enough about the company (and I’m not enough of a food groupie) to read their blog, Whole Story. I’m sure it’s a useful tool for search engine optimization and it’s a good way for Whole Foods to communicate with the people who work with and for their company. But Whole Story is not a broad marketing tool to draw people to the business. Most customers are like me: they don’t care.

Google’s widely read company blog also fits this model, but it’s an exception. People pay attention to the Google blog because they have to; Google is ubiquitous.

Most corporate blogs resemble Whole Story. They’re sources of information about the company, not sources of information for the company’s customers. You’ll see what I mean if you check Alltop’s list of corporate blogs. It’s exciting to see so many big companies embracing blogging — it’s just too bad they aren’t more interesting.

Blogs for Customers, Not About Companies
If you look closely at the search results you pull up every day (and even some of the Alltop corporate blogs), you’ll see that an alternative model of corporate blogging is beginning to emerge. Instead of writing about themselves, companies are following the lead of the other company blog in the Technorati Top 100 — Signal vs. Noise. They’re beginning to create content that’s not about their business, but that appeals to their buyer personas.

Whole Foods is going beyond their blog and publishing recipes. American Express is publishing small-business advice. Indium Corporation is writing about thermal interface materials. My company, HubSpot, is publishing marketing advice for small businesses.

In each of these cases, the company is attracting a broad audience by focusing on content that is interesting to the demographic it serves rather than content about the products it sells. Not only is this a far more attractive way to approach your customers, but it’s a sure way to create a larger universe of possible customers.

Of course, there is a challenge that comes with this new approach: It’s hard to balance marketing and content priorities.

Despite their focus on customers, Signal vs Noise and Whole Foods Recipes are marketing tools assessed by conversions, brand impact or other metrics. The content creators responsible for these sites need to demonstrate quantifiable successs, but they need to achieve this success with content that doesn’t focus on their product.

This is a tightrope that successful businesses will become adept at walking.

Skeptics will say this type of balance is impossible to achieve on a broad scale (companies’ incentives to promote their own products are too high), or that business-produced content is a bad thing (it’s biased and low quality).

I disagree. Businesses have the incentive and money to produce great independent content. They’re beginning to do so now, and we’re only going to see more of it.

Rick Burnes is an inbound marketing manager at HubSpot where he manages the company blog. He’s also a former editor of NYTimes.com and TheMoscowTimes.com. Follow him on Twitter at @rickburnes.

December 18th, 2008

Constructive - not destructive - guidance for social PR professionals

Posted by Jennifer Leggio @ 8:35 am

Categories: Blogging Best Practices, Branding, Marketing, Public Relations, Social Business, Social Business Analysis, Social Media Best Practices

Tags: Blog, Rafe Needleman, Public Relations, Marketing, Corporate Communications, Jennifer Leggio

It wouldn’t be a Wednesday if a social media A-lister wasn’t harping on public relations.

Yesterday, yet another public relations meme erupted throughout the blogosphere, thanks to the pot-stirrer himself, Michael Arrington. I’m doing my best to close my eyes and wish it all away, wait for the smoke to clear and for Arrington to remember that the silver platter his stories get delivered on are often carried by PR people.

Happily, before this noise erupted I was already engaging with Rafe Needleman, highly regarded journalist and editor of CNET’s Webware, about his Pro PR Tips blog. Needleman launched Pro PR Tips as a humorous yet reality infused wake-up call for PR professionals who commit many sins against the media.

Needleman posts about every 24 hours and since the blog’s inception in April he’s racked up 95 tips.  He said he’ll continue to do so until he hits 100 — and that 100th tip will be his most important lesson for PR people. After 100 (any day now) he will still post tips but he’s done with his daily commitment. He’ll provide tips “as events dictate.”

I did ask Needleman if he’s seen a difference in PR behavior since he launched the blog.

“The PR people who read it are self-conscious. Tough,” he said. “True story: One guy came in really nervous and joking about not getting into the blog. In the first 10 minutes he made two (maybe three) completely new blunders. Classic.”

So while Arrington continues his “Conan the Destructor” crusade against PR professionals, let’s take a look at a handful of my favorite Needleman PR lessons:

Tip #94: Free advice

Sure, I’ll give you free, off-the-record advice. But if I really knew how to build and market a technology product, you think I’d be doing this?

Tip #84: Dirty Secret

Every now and then, press releases work.

Tip #79: Be seen

A pretty girl alone at a bar shines like a beacon. But at a beauty contest she blends in to the scenery. So tell me again why you plan to launch at Demo?

Tip #64: As opposed to…?

Any pitch that starts, “In today’s tough economy…” gets ignored.

Tip #61: Do I look like a college student?

Don’t send me pitches in Facebook. You know my email.

Tip #46: Uh-huh

If we’re doing a demo via phone and Webex, at least 25% of the time that you’re talking, I’m reading my email.

Tip #39: Always

“Are you on deadline?” No, I’m filing my nails. Of course I’m on deadline. What do you want?

Tip #33: Guest list

People I want to hear a pitch from, in descending order: CEO, CTO, VP Product Development, Janitor, Brand Marketing Manager.

Tip #29: OMG

A-list bloggers are like angry, spoiled schoolgirls. Calibrate your pitches accordingly.

Tip #22: Don’t make me use LinkedIn

The CEO’s email address should be on the company’s site. Unless he or she is afraid of publicity. And customers.

No excuses! It’s 2008. They make spam filters that work now.

Tip #14: Not BFFs

Dear PR person,

We didn’t “work together” back in 1999. You pitched me. It was beautiful, but don’t make it more than it is.

Tip #1: Psych!

If you ask me what’s a good time to call, I will tell you a time when I know I am not available.

Check out the Pro PR Tips blog for 83 other tips.