June 8th, 2009
Facebook social ad overload, courtesy of Turner Broadcasting
Facebook social ads are a good idea, depending on your business. Facebook social ads can, depending on your business, help you garner more page views and perhaps grow your customer base. However, not used wisely, Facebook social ads, no matter what your business, could annoy a lot of people.
Case in point? Turner Broadcasting’s TNT. Apparently the network is really excited about its summer line-up of shows, because all day today, most people only saw… ads for TNT shows. As my pal Rebecca Besbris said, “One of my friends said she didn’t watch because the ads drove her nuts all day long.” I don’t know if this was part of Turner’s failed strategy or if this is a Facebook flub. Either way, it’s bad.
A quick lesson in pictures — How not to use Facebook social ads:
11:15 p.m. - Profile Page
11:18 p.m. - Viewing a video
11:21 p.m. - Commenting on wall discussion
11:23 p.m. - Return to profile page
OK, TNT. I GET IT. “The Closer” and “Raising The Bar” were on tonight. I asked several friends (I likely became more annoying than the ads were) if they were getting bombarded and I was hardpressed to find a person to say no. The only person who said no, actually, just didn’t log into Facebook today.
Facebook social ads are cool but this is absolutely a case of “too much of a good thing.” I don’t need to watch either of these shows anymore — I’ve already burnt out on seeing the characters.
Do you think this is too much?
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Jennifer Leggio, aka "Mediaphyter," writes about the "social business" side of social media - including enterprise, security and reputation issues. See her full profile and disclosure of her industry affiliations.
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