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September 14th, 2009

Twitter hashtag #chats: Valuable or just noise?

Posted by Jennifer Leggio @ 1:11 pm

Categories: Social Networks, Twitter

Tags: Twitter Inc., Survey, Chat, Marketing Research, Marketing, Jennifer Leggio

There are a ton of “hash tag” chats on Twitter. You’ve seen them: #journchat, #editorchat, #PR20chat, #blogchat — the list is pretty long. The question is, do they do any more than create noise?

In theory, the chats are great for inspiring community and conversation around a topic. But how much value do the attendees really get out of a crowd of tweets and hashtags? And what does your network do if they don’t want to overhear it anymore?

On the Sept. 24 Oct. 8 edition of the Quick’n'Dirty Podcast, I, along with co-host Aaron Strout and special guest Deb Robison, will discuss these chats. We’ll combine unofficial survey data (with your help!) and our own experiments and trials that we’ll conduct over the next week or so. The results will also be published on this blog.

Interested in particpating? Take the poll here.

Jennifer LeggioJennifer Leggio, aka "Mediaphyter," writes about the "social business" side of social media - including enterprise, security and reputation issues. See her full profile and disclosure of her industry affiliations.


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  • Talkback
  • Most Recent of 6 Talkback(s)
RE: Twitter hashtag #chats: Valuable or just noise?
My 5 takes: 1. Hashtag chats encourage sharing on the one end while feeding curiosity on the other -- all serving to reinforce assumptions AND stimulate new revelations/trends on a given topic. 2. To... (Read the rest)
Posted by: Carla Schlemminger Posted on: 10/06/09 You are currently: a Guest | | Terms of Use
Twitter Chats  BethHarte | 09/15/09
RE: Twitter hashtag #chats: Valuable or just noise?  tmartin@... | 09/15/09
RE: Twitter hashtag #chats: Valuable or just noise?  susan01 | 09/15/09
Thanks guys  Jennifer LeggioZDNet Moderator | 09/22/09
#Hashtag = #Good  ChrisGnyc | 10/06/09
RE: Twitter hashtag #chats: Valuable or just noise?  Carla Schlemminger | 10/06/09

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