September 28th, 2009
10 Fortune 500 companies doing social media right
Intel: From the infrastructure to the training for employees, to creating internal communities where employees can listen, share and respond with one another, we’re making sure the support is there for employees to participate both inside and outside the Intel walls.” — Kari Aakre, Intel’s director of consumer and social media inside the company’s Global Communications Group
Duke Energy: “We are very sensitive to the zeitgeists that drive different social media outlets. We want to make sure we offer something of value - be it information, access to a product, or customer service - that enhances that outlet. We want to make sure we are developing relationships and partnerships, and not just creating another series of one-way communications.” — Scott Pacer, director of marketing communications
Seagate: “The economic downturn has had a profound impact on every part of the business. The challenge is that companies, still need to market themselves, their brands, their products and their services. Social programs are highly cost effective for companies like Seagate to augment more traditional marketing and communications campaigns. So, given the budget tightness across most industries, this is an important time for companies to sink their teeth into social media.” — Rich Harris, senior manager, social media
EMC: “I tend to think of ROI in this case as “Risk of Ignoring.” If you are a high tech company that prides itself on innovation, being responsive to customers and providing its employees the freedom of a start up with the brand strength of an industry leader, are you supporting that identity by avoiding social media? I believe the real measure will be in opportunity lost.” — Polly Pearson, vice president of employment brand and strategy
DirecTV: “What we learn from customers online allows us to be resilient and in synch with what they want from a TV provider. Their implicit feedback thereby informs and strengthens our internal and external communications. It’s a dynamic push-pull that is much faster and more direct than other forms of feedback.” — Charles E. Miller, director of inbound email operations and social media strategy
FedEx: “We believe that external use of social media helps humanize the company, by telling stories of events and activities taking place around the company, focusing on the FedEx people involved. We are working to tell these stories through the eyes of our team members as well as through the eyes of people representing charities and organizations we help around the world. ” — Matthew Ceniceros, FedEx media relations
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Jennifer Leggio, aka "Mediaphyter," writes about the "social business" side of social media - including enterprise, security and reputation issues. See her full profile and disclosure of her industry affiliations.
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| 09/29/09
