October 13th, 2009
Nine 'don't miss' social business sessions at Blog World & New Media Expo
Next week kicks off the long-awaited Blog World & New Media Expo in Las Vegas. The conference is an annual event dedicated to trends in new media, including blogging, podcasting, social media, online video, music, television, radio, gaming, entertainment and communities. Keynotes include many of the usual social media suspects: Chris Brogan, Brian Solis, Jeremiah Owyang, Guy Kawasaki, Laura Fitton, and so on. There will also be some entertainers on hand to keynote as well, such as Kevin Pollak, Anthony Edwards and Jermaine Dupri.
The most interesting pieces of the conference, to me anyway, lie in the Social Media Business Summit, a track that focuses on tools and guidance for businesses using social media. This summit runs Thursday through Sunday alongside the other tracks at the regular conference. Here are the business sessions that I have marked as “don’t miss” on my own schedule:
- B2B Social Media
- Internet Marketing for Smart People
- Why Blogs Are Your #1 Search Marketing Tool
- Crisis Communication in the Era of Social Media
- Listening 2.0: Activating Social Media Across the Enterprise
- Bullseye Marketing: Precision Targeting on the Social Web
- Social Media Customer Engagement, Customer Loyalty
- From Skeptic To Advocate: Proving the Business Case to Your Boss or Client
- Social Media: The Bad and the Ugly
I’d like to selfishly note that yours truly is speaking during the Social Media Business Summit at 12:45 p.m. on Friday on “Don’t Jack My Brand: Security Awareness for the Marketing Manager,” a session that puts some of the security onus on marketers who need to protect their customers, partners and corporate entities against the risks of brandjacking. Add it to your schedule here.
I’ll also join Jeremiah Owyang of Altimeter Group, Ted Murphy of Izea and blogger/entrepreneur Wendy Piersall on the keynote panel “Sponsored Converations” at 2:45 p.m. on Thursday. Please join us.
What other sessions are a “don’t miss” for Blog World & New Media Expo?
Jennifer Leggio, aka "Mediaphyter," writes about the "social business" side of social media - including enterprise, security and reputation issues. See her full profile and disclosure of her industry affiliations.
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