March 20th, 2009
Threatpost launches as best practice for enterprise IT and social media
While social media represented measurable success for many consumer-focused companies, there is still a lot of learning to be done in terms of how enterprise technology-focused companies leverage social media. And while many are having luck using collaboration tools or even white label social networks for improving internal communications or even enhancing their CRM systems, not a lot have found a unique way to brand themselves via social media. At least, brand themselves in the right way to be at the forefront of their enterprise IT buying audience.
Kaspersky Lab seems to have figured out at least part of the formula for such success. On Monday the security company will officially announce Threatpost, an independent news site that mixes original content with aggregated content from existing online entities. The site has its own brand and position mostly independent of Kaspersky and will be run as an standalone editorial site. Threatpost will even have its own “Bloghaus” booth with amenities for bloggers at RSA Conference. The site will include:
- Vendor-neutral content developed by the site editors
- Manually aggregated content from other security blogs and news sites
- Guest “punditry” or contributed columns from influencers throughout the security space
- Aggregation of hand-selected video content relative to security
Kaspersky is in a unique position to do such a site compared to other vendors in the space given the editorial breadth of its employed team. Ryan Naraine and Dennis Fisher, two well-known security writers, will spearhead the editorial direction and serve as co-editors of Threatpost. Naraine is a leading contributor to ZDNet’s Zero Day security blog and Fisher was most recently executive editor at TechTarget’s SearchSecurity.com.
There are currently hundreds of blogs in the Security Bloggers Network and countless other security news sources, however there is not a system in place for highlighting top news across all sites. Naraine and Fisher will hand-select articles each day for the main Threatpost feed. These stories could be reporting and analysis on trends, information on latest threats, or even event-driven coverage. However, to ensure that the site remains vendor neutral they will not include any product news or launch coverage — even for Kaspersky or its partners.
While this is helpful for the security industry, Kaspersky’s launch represents something bigger.
Next: How is it a best practice? –>
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Jennifer Leggio, aka "Mediaphyter," writes about the "social business" side of social media - including enterprise, security and reputation issues. See her full profile and disclosure of her industry affiliations.
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