Feeds

The inevitable rise (and fall?) of ‘twishing’

Jennifer Leggio — Tue, 06 Jan 2009 18:50:15 +0000

The phishing or “twishing” situation happening with Twitter is merely the tip of the iceberg. Rather than dig into the situation myself — including the OAuth debate — I’ve turned it over to one of my more technical-brained friends. Damon Cortesi is a security consultant who has also authored a multitude of Twitter tools, including [...]

Naivete: Web 2.0’s biggest security threat

Jennifer Leggio — Mon, 05 Jan 2009 20:53:16 +0000

Last year, when I first started poking around in social media from my security high horse, people asked me what it was like to live in two totally different worlds. Keep in mind I’m no technology thought leader, hacker or researcher — but I’ve been working in security for the better part of 10 years [...]

Coming to search results near you: corporate blogs worth reading

Jennifer Leggio — Mon, 05 Jan 2009 18:02:13 +0000

* Jennifer Leggio is on vacation Guest editorial by Rick Burnes Despite plenty of discussion about their virtues, business blogs have yet to capture the attention of readers. Most business blogs are still regarded as the voices of companies, not legitimate content sources. If you have any doubts, take a look Technorati’s top-ranked blogs. Only two in the [...]

FOXNews apparent victim of Twitter phishing attack

Jennifer Leggio — Mon, 05 Jan 2009 17:07:28 +0000

By now everyone knows about the phishing scam that started attacking Twitter over the weekend. And most everyone else knows that a majority of those accounts have been harvested and are using DMs to push people to potential drive-by-malware sites. It appears that the attackers, however, had different plans for the FOXNews (@foxnews) Twitter feed, which [...]

Social media as a strategy for mutually beneficial brand engagement

Jennifer Leggio — Wed, 31 Dec 2008 16:11:54 +0000

* Jennifer Leggio is on vacation Guest editorial by Justin Cooper Gartner’s Adam Sarner recently released a report predicting that more than 60 percent of all companies will have a community for engaging their customers by 2010. This is a clear sign that many brands are coming to terms with the huge opportunity that social [...]

Using social media to find a job in a down economy

Jennifer Leggio — Tue, 30 Dec 2008 17:12:14 +0000

Social networking helps you bypass the anonymity that accompanies submitting your resume amongst thousands submitted for one job opening through an online site or recruiters or in response to a classified ad.

Micro-emailing: The 2009 email brevity challenge

Jennifer Leggio — Mon, 29 Dec 2008 22:54:29 +0000

I’ve had several discussions with my Twitter pals over the last year about how being forced to fit our thoughts into 140 characters or less has made us slightly more succinct elsewhere. For me, quite frankly, that is a miracle. I’m someone who may be considered to be… loquacious. I never considered how I might purposefully [...]

FriendFeed, Twitter address URL redirection risks; Facebook, LinkedIn, MySpace lag behind

Jennifer Leggio — Mon, 29 Dec 2008 17:29:50 +0000

When I compiled my crowdsourced 2009 predictions earlier this month, several people shared with me the same forethought: URL redirection leveraged by phishers could create a bottoming out of sorts for Twitter. The concern is that masked URLs could lead to stolen data or drive-by-malware, making it too late for the poor user who clicks [...]

Twitter popularity does not equal business acumen

Jennifer Leggio — Sun, 28 Dec 2008 18:03:32 +0000

If you're trying to determine who to read and who to follow and who to potentially hire to guide your business to social media success, consider the fundamental principles of business decision-making.

Mitigating the collision course of social networks

Jennifer Leggio — Fri, 26 Dec 2008 18:05:17 +0000

* Jennifer Leggio is on vacation Guest editorial by Michael Gaines Do you remember Venn diagrams from high school math? Those are the overlapping circles which represent where two groups intersect. Social media circles have started to intersect as well, and keeping them apart may not be as easy as it seems. If you’re wondering why you may [...]