February 5th, 2009
1 million Xbox LIVE members activate Netflix
Microsoft and Netflix today announced that 1 million Xbox LIVE Gold members have downloaded and activated the Netflix application since it launched in November.
In less than three months, the Xbox LIVE community has watched 1.5 billion minutes of movies and TV episodes.
The Netflix application offers Xbox LIVE Gold members the ability to instantly watch movies and TV episodes from Netflix on a television via the Xbox 360 gaming console, the only such console to have the Netflix application.
Xbox LIVE Gold members who are also Netflix unlimited members can watch movies and TV episodes streamed instantly from Netflix on Xbox LIVE for no additional fee.
According to Netflix Chief Marketing Officer Leslie Kilgore, Netflix has 9.4 million subscribers and offers more than 100,000 titles on DVD and 12,000 movies and TV episodes available to watch instantly via the application.
In addition to Netflix in the United States, Xbox LIVE Video Marketplace offers over 17,000 pieces of standard and high-definition (HD) content to the Xbox LIVE community. From December 2008 to January 2009, Xbox LIVE Video Marketplace downloads have grown 174 percent year over year.
A growing percentage of titles are also available in HD.
More ZDNet stories about Netflix:
ZDNet reviews of products that can stream Netflix or similar services:
- 2Wire MediaPoint Digital Media Player w/ Blockbuster OnDemand
- Roku Digital Video Player
- Samsung BD-P2550 Blu-ray player
- Samsung BD-P2500 Blu-ray player
- LG BD300 Blu-ray player
Andrew J. Nusca is an associate editor for ZDNet and SmartPlanet.
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