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April 13th, 2009

iTunes price hike: What goes up, must come down

Posted by Jennifer Bergen @ 9:55 am

Categories: Apple

Tags: Song, Pricing Strategy, Apple iTunes, Pricing, Digital Music, Digital Media, Marketing Research, Marketing, Personal Technology, Consumer Electronics

As iTunes prices goes up, songs’ chart positions go down. It’s no surprise that the songs in the top spots on iTunes took a blow just days after iTunes enforced its variable pricing plan (duh). According to Billboard.biz, two days after the prices were raised on some tracks, many of them being Top 40 songs, it was clear that the price hike hurt the sales rankings of songs with the $1.29 price tag.

The day after the iTunes changed its pricing, 40 songs on the Top 100 chart were priced at $1.29, while the rest were at the original price of 99 cents. The $1.29 songs lost an average of 5.3 places in the ranking, while the 99 cent-tracks gained an average of 2.5 chart positions.

So, maybe this new variable pricing is a good thing. It’s helping those lower down on the charts make it to the top, or at least get closer.

Check out the full Billboard report here.

[Via CrunchGear]

Jennifer BergenJennifer R. Bergen is a journalist and blogger living in New York City. See her full profile and disclosure of her industry affiliations.


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  • Talkback
  • Most Recent of 61 Talkback(s)
Try reading your own posts
It was as stupid joke by a person with a well deserved track record for
being an ignoramus, who knows crap all about computers, either
Windows OR OSX, a distinction you yourself share.
As for being a dimwit, I'd happily pit the luminance of my wit against
yours any day.... (Read the rest)
Posted by: DeusExMachina Posted on: 04/25/09 You are currently: a Guest | | Terms of Use
Wrong Wrong Wrong  Mectron | 04/13/09
What an amazingly joke of a post.  Bruizer | 04/13/09
re: What an amazingly joke of a post.  mjlaverty@... | 04/13/09
And this is extortion how?  Bruizer | 04/13/09
Don't try to reason with Idiots  Mectron | 04/13/09
Banning computers  PFFXV | 04/14/09
A little over the top, and making little sense at that. (nt)  Cayble | 04/25/09
Why would you lose your DRM free files with ZunePass?  NonZealot | 04/13/09
You loose all your DRM's songs though...  Bruizer | 04/13/09
How many iTunes songs do you lose out on?  NonZealot | 04/13/09
Your math is bad (as always)  Bruizer | 04/13/09
Is Cable TV extortion too?  NonZealot | 04/13/09
Touched a nerve?  Bruizer | 04/14/09
@Briuzer  tikigawd | 04/14/09
@tikigawd.  Bruizer | 04/14/09
Your information is wrong...  msalzberg | 04/13/09
Most peoples  Mectron | 04/13/09
Most people simply don't use Bit torrent.  Bruizer | 04/13/09
Yeah, no one uses P2P  tikigawd | 04/14/09
Stealing  MrAlan | 04/14/09
pick up a paper and read... all song on iTunes are not DRM free...  doctorSpoc | 04/13/09
sorry, typo.. all song on iTunes are NOW DRM free...  doctorSpoc | 04/13/09
classic  tikigawd | 04/14/09
Windows only, OS X doesn't support it. wink (nt)  NonZealot | 04/14/09
You can always tell someone talking out their backside:-)  Bruizer | 04/14/09
Huh?  DeusExMachina | 04/24/09
It was a joke you humorless dimwit  Cayble | 04/25/09
Try reading your own posts  DeusExMachina | 04/25/09
Locked in - Suckers!  jpr75_z | 04/13/09
Not exactly  nothingness | 04/13/09
Locked in??  djmik | 04/13/09
??? iTunes sell only DRM free music now & can play music from anywhere..  doctorSpoc | 04/13/09
Apple music lock-in is gone  Lun_Esex | 04/13/09
99% wrong about ZunePass  NonZealot | 04/13/09
Zune pass is $15/month  Bruizer | 04/13/09
iTunesPass is $10,000,000  NonZealot | 04/13/09
You lie all the time...  Bruizer | 04/13/09
$2/month for access to DRM songs  NonZealot | 04/13/09
It is still $15/month.  Bruizer | 04/13/09
It costs you $10,000,000 to keep all your files if you choose iTunesPass  NonZealot | 04/13/09
You listen to 10,000,000 songs a month?  Bruizer | 04/14/09
Better tell Apple to start deleting songs from their music store!!  NonZealot | 04/14/09
???? Are you confused?  Bruizer | 04/14/09
You are not that smart either?  Bruizer | 04/13/09
Go to your local Wal-Mart and READ the file format support on them  CobraA1 | 04/13/09
Not Exactly, not exactly...  doctorSpoc | 04/13/09
MP3 will never die  Mectron | 04/13/09
How to respond to such foolishness?  msalzberg | 04/13/09
Are you suggesting we only buy from iTunes?  NonZealot | 04/13/09
you can buy from where ever you'd like...  doctorSpoc | 04/14/09
Actually  tikigawd | 04/14/09
iTunes (program) itself is the deal breaker for me  mystic100 | 04/14/09
Re: Not Exactly, not exactly...  MrAlan | 04/14/09
delete  Bruizer | 04/13/09
Sooo . . . .  CobraA1 | 04/13/09
Orrr......  Bruizer | 04/14/09
RE: iTunes price hike: What goes up, must come down  athaki | 04/14/09
More or less revenue overall?  MrAlan | 04/14/09
More or less revenue overall?  mystic100 | 04/14/09
I'm Laughing as Well  His_Shadow | 04/14/09
RE: iTunes price hike: What goes up, must come down  kd5jos | 04/24/09

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