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July 30th, 2009

NYT's Pogue starts revolution vs. carriers' 15-second voicemail delay

Posted by Andrew Nusca @ 2:34 pm

Categories: AT&T, Consumerism, Mobile, Cell Phones and Smartphones, Sprint Nextel, T-Mobile, Verizon Wireless

Tags: Message, Verizon Communications Inc., Voicemail, Beep, Carrier, NYT, Telecommunications, Andrew Nusca

You know that monotonous introductory message that plays every time you want to leave a voicemail?

“At the tone, please record your message. When you have finished recording, you may hang up, or press 1 for more options. To leave a callback number, press 5.”

Ever want to just skip over it…and, you know, leave a voicemail?

The New York Times‘ David Pogue does. In fact, he’s fed up with the idea that the message — which is 15 seconds long, he counted — may really be an underhanded ploy by carriers to run up your plan’s minutes.

Using some rough math, Pogue estimates that 15 seconds really adds up:

We’re PAYING for these messages. These little 15-second waits add up–bigtime. If Verizon’s 70 million customers leave or check messages twice a weekday, Verizon rakes in about $620 million a year. That’s your money. And your time: three hours of your time a year, just sitting there listening to the same message over and over again every year.

So Pogue’s starting a campaign. A “Take Back the Beep” campaign, in fact. And he says the only way to be heard is to tell carriers yourself, using the methods below:

In the meantime, Pogue’s got a little-known trick to skip the message:

STEP ONE. Press 1. If it’s Sprint, you get the beep, and you’re done. If you hear an error recording, go on:

STEP TWO. Press *. If it’s Verizon, you get the beep. If not:

STEP THREE: Push #. You get the beep for T-Mobile or Cingular.

You have to pause after each one, and you have to keep listening. But it’s one small way to fight back. Remember: One Star Pound.

What do you think of the message? Much ado about nothing, or worth calling someone about? Say your piece in TalkBack.

Andrew NuscaAndrew J. Nusca is an associate editor for ZDNet and SmartPlanet. See his full profile and disclosure of his industry affiliations.


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  • Talkback
  • Most Recent of 5 Talkback(s)
Wait...can't you just press '#"?
On my carrier this cuts off the blather and takes you
straight to the beep. It's the easiest thing and saves me
literally seconds a day! Is that not commonly known? ... (Read the rest)
Posted by: Geedavey Posted on: 08/03/09 You are currently: a Guest | | Terms of Use
Just beep it  Andrew MagerZDNet Moderator | 07/30/09
RE: NYT's Pogue starts revolution vs. carriers' 15-second voicemail delay  sixtyfourbits | 07/31/09
RE: NYT's Pogue starts revolution vs. carriers' 15-second voicemail delay  djelliott@... | 07/31/09
Just put it in your message.  XXP | 07/31/09
Wait...can't you just press '#"?  Geedavey | 08/03/09

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