February 6th, 2009
Sun provides mid-year green report card. How do you think it's doing?
Another quick update: Sun Microsystems has again set a great example for the other high-tech vendors by posting a mid-year update to its corporate social responsibility and sustainability goals. I like to think of this as their “call of shame:” you can see for yourself that setting goals is one thing, achieving them is another.
Positive tidbits: Since the start of fiscal year 2009, Sun has signed a deals for green power in the United Kingdom and Germany that account for 10 percent of its global power consumption. It also has logged some progress against its green building objectives (trying for a Leadership in Energy and Environmental Design certification). Toward that end, Sun plans to submit some performance results to the U.S. Green Building Council by the end of next month.
Sun hasn’t been able to report yet (however) whether or not it achieved its goal for reducing emissions related to business travel (American Express hasn’t been able to provide the data yet) or how far it must go to achieve its plan to reduce operational energy use by 4 percent in fiscal year 2009 compared with fiscal year 2008. (This goal doesn’t include power used by data centers.) And, perhaps most telling, Sun isn’t able to report on some of its Eco Innovation goals: driving increased energy efficiency, provide tools for its data center customers to monitor power consumption, and figuring out how much “embedded” energy goes toward creating its products. It’s another demonstration of why all of us in the clean tech and green tech reporting community need to keep on top of goals vs. reality.
How are you doing against your own green IT objectives? Maybe it’s time to resort to the call of shame with your own employees and partners.
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Heather Clancy is an award-winning business journalist in the New York area with more than 20 years experience covering the high-tech industry. See her full profile and disclosure of her industry affiliations. See her full profile and disclosure of her industry affiliations.
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