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March 8th, 2009

Lean follows green: Cisco-sponsored survey suggests green IT initiatives won't entirely resist economic downturn

Posted by Heather Clancy @ 5:55 pm

Categories: conservation, energy, engineering, green tech

Tags: Green IT, Survey, Cisco Systems Inc., Strategy, Marketing Research, Management, Marketing, Heather Clancy

Slightly more than have of U.S. business leaders believe certain IT products can help their companies become more green. But that doesn’t necessarily mean they’re doing something about it.

A survey of 1,200 business leaders conducted by Zogby International for Cisco back in December 2008 finds that many companies (45 percent) still don’t have a green strategy of any sort. About 16 percent say their green strategy is working, but more needs to be done.

Here’s the complete chart related to that question:

Approximately one-third of those survey report that their green strategy WILL NOT be deterred by the current economic climate. But almost the same number said they have identified other strategies they will emphasize during this downturn and are unsurve how they will follow through. Another 15 percent said their green strategy has been shelved for the time being.

Heather ClancyHeather Clancy is an award-winning business journalist in the New York area with more than 20 years experience covering the high-tech industry. See her full profile and disclosure of her industry affiliations. See her full profile and disclosure of her industry affiliations.

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  • Talkback
  • Most Recent of 3 Talkback(s)
Close but no cigar
Can you imagine the furor if GREEN projects came out as not profitable? I think we would see new politicians being elected until GREEN voters saw ones who could make the books say profitable.

A... (Read the rest)
Posted by: wellduh Posted on: 03/10/09  (Edited: 03/10/09 @ 11:44) You are currently: a Guest | | Terms of Use
Green IT may slow down  jpouchet | 03/09/09
Green, productive and profitable  ArtUllman@... | 03/10/09
Close but no cigar  wellduh | 03/10/09

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