May 9th, 2008
Climate Counts tells climate-conscious buyers to avoid Apple
Non-profit environmental group Climate Counts publishes a report that puts Apple at the bottom of its environmental list.
Apple scores 11 out of 100, while IBM, which enjoys the top spot on the list, scores 77.
Climate Counts goes as far as to attack Apple’s “coolness:”
But the range of scores in the sector is notable; those companies at the bottom of the sector may have a different perspective on what it really means to be “cool” than those at the top.
This isn’t the first time that an environmental group has criticized Apple. Greenpeace has regularly attacked Apple on its environmental policies.
Is this going to stop people buying iPods? I doubt it. Will this encourage Apple to embrace the environment? Hmmm …
Thoughts?
Adrian is a technology journalist and author who has devoted over a decade to helping users get the most from technology. He also runs a popular blog called The PC Doctor. See his full profile and disclosure of his industry affiliations
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