On TechRepublic: Windows 7: Slower to boot than Vista?
BNET Business Network:
BNET
TechRepublic
ZDNet

February 28th, 2008

"Vista Capable" logo - what went wrong?

Posted by Adrian Kingsley-Hughes @ 12:53 pm

Categories: In the news, Legal, Microsoft

Tags: Microsoft Windows Vista, Microsoft Corp., Graphics, Microsoft Windows Vista (Longhorn), E-mail, Operating Systems, Microsoft Windows, Software, Online Communications, Adrian Kingsley-Hughes

Now that a federal judge has unsealed nearly 160 pages of internal Microsoft emails which have been used to support the plaintiffs’ lawsuit relating to the “Windows Vista Capable” program we can start to get a clearer picture of how the logo program went wrong.

Note: You can download the 158 page, 3.6MB PDF containing the emails here

After working through the document, it’s clear that there were concerns about the “Vista Capable” message.  For example, back in February of 2006, an email describes how Dell felt that “standards were lowered” which could lead to “customer confusion.”

Another issue that seemed to be clear to Microsoft as far back as November 2005 was that retailers would have a hard time explaining what phrases such as “Aero Glass” or “Sideshow” meant to customers months before Vista hit stores.  Even Microsoft’s own employees disliked the program, with one commenting to another in an email from March 2006 “based on the objective criteria that exist today for capable even a piece of junk will qualify.”

But what’s really damaging for Microsoft is an email sent last February by Microsoft executive John Kalkman:

In the end, we lowered the requirement to help Intel make their quarterly earnings so they could continue to sell motherboards with the 915 graphics embedded. This in turn did two things: 1. Decreased focus of OEMs planning and shipping higher end graphics for Vista-ready programs and 2. Reduced the focus by IHV’s to ready great WHQL qualified graphics drivers. We can see this today with Intel’s inability to ship a compelling full featured 945 graphics driver for Windows Vista. [emphasis added]

No matter how you cut that, it’s a pretty damning statement.

It’s going to be interesting to see where this goes …

Todd Bishop writing for the Seattle P-I has some additional insight here.

Thoughts?

Adrian Kingsley-HughesAdrian is a technology journalist and author who has devoted over a decade to helping users get the most from technology. He also runs a popular blog called The PC Doctor. See his full profile and disclosure of his industry affiliations

Want to get in touch? Got a tip? Feel free to drop me a note! I ALWAYS respect anonymity. I'm also on Twitter (@the_pc_doc)

Right to Reply: Should any industry representatives wish to comment on any posts on Hardware 2.0, I will be happy to publish their reply verbatim on this blog.

Subscribe to Hardware 2.0 via Email alerts or RSS.

  • Talkback
  • Most Recent of 87 Talkback(s)
Message has been deleted.
(Read the rest)
Posted by: Ole Man Posted on: 03/02/08  (Edited: 03/03/08 @ 09:51) You are currently: a Guest | | Terms of Use
What went wrong was simple....  bportlock | 02/28/08
Well...  zkiwi | 02/28/08
Daming statement?  JABBER_WOLF | 02/28/08
Monopolistic practice.  carlino | 02/28/08
YOUR POINT ?  JABBER_WOLF | 02/28/08
Ummm acutally.....  nickoli0_z | 02/28/08
Monoply? Customers screwed?  Jeanie2424 | 02/29/08
Can Microsoft do ANYHTHING right???  Userama | 02/28/08
Does "make money hand over fist" count? (nt)  James T. Kirk | 02/28/08
Hah. grin [nt]  olePigeon | 02/28/08
That's not because of anything they've done right recently  Userama | 02/28/08
No!! (nt)  mdsmedia | 02/28/08
Maybe not as damning as you think  ShadeTree | 02/28/08
exactly, it wasn't clear!  CobraA1 | 02/28/08
Don't be silly.....  bportlock | 02/28/08
Agreed, and reading the PDF . . .  CobraA1 | 02/28/08
I can't get over how muddled they were....  bportlock | 02/28/08
Allchin left Microsoft on his own time table.  ShadeTree | 02/28/08
If you actually read what I wrote...  bportlock | 02/29/08
Allchin did not get pulled off of Vista ...  ShadeTree | 02/29/08
So...  zkiwi | 02/29/08
? What do you think they are complaining about.  TripleII | 02/28/08
Much ado about nothing!  ShadeTree | 02/28/08
You are pulling a No Axe.  TripleII | 02/28/08
Your the one presentng the red heering.  ShadeTree | 02/29/08
Nice Try.  TripleII | 02/29/08
Time for...  zkiwi | 02/29/08
Your doing it wrong....  Sysadm1n | 02/28/08
be serious  rtk | 02/28/08
Read the stuff in the linked Seattle Post article  j.m.galvin | 02/28/08
Yup - just like the end users, the retailers were ignored  CobraA1 | 02/28/08
The people who actually buy their products ....  ShadeTree | 02/28/08
Come on Shadey...  mdsmedia | 02/28/08
No, really, Sherlock?  CobraA1 | 02/28/08
Microsoft is hosed on this one ...  MisterMiester | 02/28/08
I think the damning part is...  ye | 02/28/08
So what?  ShadeTree | 02/28/08
Including deceptively ? ? ? ? . . . Get A Clue.  Basic Logic | 02/28/08
Message has been deleted.  bjbrock | 02/28/08
I don't think they designed it to be deceptive.  ye | 02/29/08
They can also revive Microsoft Bob if they want  CobraA1 | 02/28/08
They sure can. But...  ye | 02/29/08
re: They sure can. But...  CobraA1 | 03/01/08
Buyer Beware stems from lack of communication.  ye | 03/02/08
DECEPTION, DISHONESTY & HIGH-HANDED TACTICS  Ole Man | 02/28/08
The commodity PC did them in.  TripleII | 02/28/08
No_Ax says its the user's fault...  iwillnotbestopped@... | 02/28/08
Good one. . . 9.3 . . . (nt)  Basic Logic | 02/28/08
I'm suing Microsoft because I was promised the WOW  iwillnotbestopped@... | 02/28/08
There's plenty of WOW in Vista  rpmyers1 | 02/28/08
Like: "Wow, what garbage?"  Basic Logic | 02/28/08
Seems like there is alot of garbage going around  GuidingLight | 02/28/08
Was promised the WOW ...  MisterMiester | 02/28/08
Where are you No_Ax?  iwillnotbestopped@... | 02/28/08
Microsoft will be forced to give everyone who bought Vista a refund  iwillnotbestopped@... | 02/28/08
What you should expect...  Jeremy W | 02/28/08
Just finished reading the PDF  CobraA1 | 02/28/08
Too concerned about the OEMs, and not concerned enough about the people...  Jeremy W | 02/28/08
Partners, customers, developers, et al ...  MisterMiester | 02/28/08
My guess is that description likely fits  GuidingLight | 02/28/08
Too bad it was never discussed  Ole Man | 02/28/08
I've read the entire EULA ...  MisterMiester | 02/28/08
Like the Apple EULA  GuidingLight | 02/28/08
Very good argument  Ole Man | 02/29/08
Work late much?  tristesse27@... | 02/28/08
My Vista Capable PC runs just fine!  cnfrisch | 02/28/08
Amazing! Do you have access to an MS MVP for help?  TripleII | 02/28/08
You're in the wrong job....  bportlock | 02/29/08
Freudian typo?  bportlock | 02/29/08
My pc was labeled as Vista capable....  JT82 | 02/29/08
Okay Mr. Ballmer quit fabricating we've seen the e-mails...  devlin_X | 03/02/08
RE:  Allyn_P | 02/28/08
I'm buying a new PC for my kid  iwillnotbestopped@... | 02/28/08
I just bought 9 new laptops...  bjbrock | 02/29/08
Smart man  iwillnotbestopped@... | 02/29/08
Just make sure you're truly ready  SteveMak | 02/29/08
What a bunch of whinny babies...  rmsteele | 02/29/08
Tired cliches  SteveMak | 02/29/08
It was just marketing lingo  SteveMak | 02/29/08
More please  johnfenjackson@... | 02/29/08
... logo suggestions ...  johnfenjackson@... | 03/02/08
Simple Microsoft tried to pull a fast one and failed  mikifinaz1@... | 02/29/08
Linux and OS X ARE Better  drprod@... | 02/29/08
Sorry about the code screwup  drprod@... | 02/29/08
what was wrong?  atari8bit@... | 03/01/08
Linux gets better and better  idan.ro@... | 03/02/08
Message has been deleted.  Ole Man | 03/02/08

What do you think?

SponsoredWhite Papers, Webcasts, and Downloads

Click Here
advertisement

Recent Entries

Premier Vendor Content Whitepapers, webcasts & resources from our Power Center Sponsors
advertisement

Archives

ZDNet Blogs

White Papers, Webcasts, and Downloads

  • Smart Tech Expert advice on innovations in healthcare and the green technologies that make it happen. Find out more
  • Smart Business Discussion and advice on management issues that revolve around making your world smarter and more useful. More Smart Advice
  • Smart People The best and worst moves in the management and strategy trenches. Learn More