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June 29th, 2006

Attention hard drive manufacturers! Most people believe that a kilobyte is 1,024 bytes!

Posted by Adrian Kingsley-Hughes @ 6:10 am

Categories: Thoughts

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It seems that the hard drive maker Western Digital has caved in and will offer free software to some 1 million consumers in order to resolve a class-action lawsuit that alleged that hard drives sold stored less information than promised.  To resolve this class-action, Western Digital is to give away backup and recovery software to anyone who bought Western Digital hard drives between March 22, 2001, through February 15 2006 (if you bought a hard drive and want to claim what’s due to you under this settlement, you must register your claim before July 16 at http://www.wdc.com/settlement).

The problem is one of standards that I’ve talked about for years and I think that Western Digital has been wise to avoid taking this issue to court.  Operating system makers like Microsoft and Apple use a binary system to measure kilobyte, megabytes and gigabytes.  Under this scheme, a kilobyte is made up of 1,024 (210) bytes, a megabyte is made up of 1,048,576 (220) bytes and a gigabyte made up of 1,073,741,824 (230) bytes.  Hard drive manufacturers on the other hand use the decimal system for calculating the number of bytes that go to make a kilobyte, megabyte and gigabyte - 1,000 (103), 1,000,000 (106) and 1,000,000,000 (109) respectively.  The upshot of all this is that for every gigabyte fitted as storage to a PC, when this is measured by Windows or Mac OS, the customer gets 74 megabytes less than they expect to see.  That doesn’t sound like a lot, but if you scale it up, it becomes pretty noticeable.  For example, take the latest 750GB perpendicular drives.  When you buy one of these and hook it up to a PC and fire up your OS, you only see 698.5GB - that’s a whopping 51.5GB short of what most people expect to see (that’s equivalent to nearly 6 full-length DVD movies).

The confusion goes deeper than just hard drives.  While CD capacities are given in binary units, DVDs are measured in decimal units.

Now you might be wondering how come this is legal and how come there hasn’t been a lawsuit long before this one.  Well, the problem is that the trick could well be legal because the prefix "kilo" is a recognized prefix which is shorthand for 103 or 1,000 under the SI standard.  Under the same standard "mega" is short for 106 or 1,000,000 and "giga" is short for 109 or 1,000,000,000.  The prefix for binary representations are different, where "kibi" represents 210, "mebi" represents 220 and "gibi" which represents 230.

So is this a case of conforming to standards (the SI standards) or is it just a trick?  The kilobyte  = 1,000 bytes dates back to serially accessed data (such as punch cards) and the first hard drives used the same format.  However, times have moved on a lot since punch cards and I feel it’s got to the point where is starts to feel more and more like a trick so maybe it’s high time media manufacturers accepted that, in computing circles, the binary system has become the recognized standard and start labeling drives based on what the end user will see.  If they are concerned about the perceived drop in capacity then why not adopt a dual system - such as 750GB/698.5GiB. Otherwise I think more and more people are going to notice what they’re missing and more lawsuits will follow.

Adrian Kingsley-HughesAdrian is a technology journalist and author who has devoted over a decade to helping users get the most from technology. He also runs a popular blog called The PC Doctor. See his full profile and disclosure of his industry affiliations

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  • Talkback
  • Most Recent of 54 Talkback(s)
Who is misleading whom?
The prefix for binary representations are different, where "kibi" represents 210, "mebi" represents 220 and "gibi" which represents 230.

Let me get this straight, Microsoft, Apple etc. call a "... (Read the rest)
Posted by: Karl.Hockenbarger@... Posted on: 07/05/06 You are currently: a Guest | | Terms of Use
not a trick; it's the "marketing gigabyte"  diane wilson | 06/29/06
The difference will be big when 1TB disks become a reality  Adrian Kingsley-HughesZDNet Moderator | 06/29/06
You're right, the error gets larger  georgeou | 06/29/06
George investigate this:  IceTheNet@... | 06/30/06
Good point Adrian, I learned something new today.  BillyG_n_SC | 06/29/06
How Much is that Kilobyte in the Corner?  perfesser_bear | 06/29/06
A terabyte drive ...  Adrian Kingsley-HughesZDNet Moderator | 06/29/06
would that include the fat  IceTheNet@... | 06/30/06
ZIP COD  micjustmic | 06/30/06
The only winners are the lawyers, to the tune of $500,000...  PB_z | 06/29/06
Yeah ...  Adrian Kingsley-HughesZDNet Moderator | 06/29/06
Absolutely agree  Silent Observer | 06/30/06
Bigger problem is the tape manufacturers  georgeou | 06/29/06
isn't that one heck of a wrinkle!  Valis Keogh | 06/29/06
They do that? That IS a ripoff!  CobraA1 | 06/29/06
It's true  in-DUH-vidual | 06/30/06
re: It's true  johnay | 06/30/06
It goes back to the beginning of time (hard drive wise)  Adrian Kingsley-HughesZDNet Moderator | 06/30/06
This is OLD news  CobraA1 | 06/29/06
Western Digital settlement is not old  Adrian Kingsley-HughesZDNet Moderator | 06/30/06
Way I see it...  Linux User 147560 | 06/29/06
You can't stop the lawyers  mrcomputer@... | 06/30/06
counting bytes  john616 | 06/30/06
Sniff sniff boo hoo  Justin James | 06/30/06
It isn't just Hard Drives...  ksiegel | 06/30/06
508  Codedigital | 06/30/06
I am a fool customer...  MV_z | 06/30/06
Hold marketing types to task  cyanblade | 06/30/06
Good point  Adrian Kingsley-HughesZDNet Moderator | 06/30/06
What about the TRUE capacity????  vbp1 | 06/30/06
Re True capacity  Silver Scot | 06/30/06
I noticed the disparity but  Castanet | 06/30/06
???  Rising Star | 06/30/06
Peak to Peak.  micjustmic | 06/30/06
Use standards!!!  Rising Star | 06/30/06
SNIA dictionary definition (FYI)...  Rising Star | 06/30/06
Standards?  micjustmic | 06/30/06
Which is the odd one out???  Rising Star | 06/30/06
But . . .  micjustmic | 06/30/06
Must be a US thing then!...  Rising Star | 06/30/06
An example...  Rising Star | 06/30/06
Duh  micjustmic | 06/30/06
Decimal/Binary.  micjustmic | 06/30/06
DEAE... I was going to convert to decimal but it's been too long!  Rising Star | 07/01/06
Next stop: TV screen sizes  Art_Ilano | 06/30/06
TV screens.  micjustmic | 06/30/06
So what was the outcome?  fondy | 06/30/06
it's all about the MONEY!!!!!!  stjunkie@... | 06/30/06
We are not "Gullible Consumers"  celesti-solari | 06/30/06
Yikes.  micjustmic | 06/30/06
Rising Star  micjustmic | 07/01/06
They've settled for a while  rpmyers1 | 07/03/06
Confusion?  Fujikid2 | 07/04/06
Who is misleading whom?  Karl.Hockenbarger@... | 07/05/06

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