October 20th, 2008
I'm a PC: We don't say the "V" word any more
New Apple ads are out, and rather than telling us anything about Apple or Mac OS they poke fun at Microsoft’s latest ad campaign.
Here, take a look:
Bean Counter - This ad takes a poke at Microsoft’s $300 million ad campaign. I wonder how much these new ads are costing Apple? Hmmm …
“V” Word - This ad points out to viewers how Microsoft is shying away from the word “Vista.”
Loading ...It doesn’t matter whether you like Vista or hate Vista, the fact that the name is tarnished is now inescapable. If Microsoft’s Mojave Experiment proved anything, it was how toxic the “V” word had become. And Microsoft knows this, hence the focus on the word “Windows” in the latest series of ads, and the decision to name the next version of the OS Windows 7.
It’s now time for Microsoft to do what car makers and antivirus companies have been doing for years - put the old stuff into a new wrapper, slap on a new name, and hope that people don’t catch on.
Adrian is a technology journalist and author who has devoted over a decade to helping users get the most from technology. He also runs a popular blog called The PC Doctor. See his full profile and disclosure of his industry affiliations
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| 10/20/08
