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January 15th, 2009

Apple: Is the glass half full or half empty?

Posted by Adrian Kingsley-Hughes @ 2:32 pm

Categories: Apple

Tags: Apple Inc., Sales Strategy, Netbooks, Nettops & MIDs, Sales Force Management, Investment, Sales, Hardware, Finance, Adrian Kingsley-Hughes

Depending on how you crunch today’s data by Gartner, either Apple has managed to grab an additional 8% market share of the PC sold during Q4 ‘08 compared to the same period during ‘07, or it has lost 23% market share compared to Q3 ‘08.

Is the Apple glass half full or half empty?

On the one hand, Apple is losing ground, especially when compared to Acer, which made excellent gains during Q4 ‘08 (these gains are mostly down to netbook sales, which aren’t a big moneymaker), but when you compare the data to the abysmal data coming from Intel, Apple doesn’t seem to be doing too bad at all.

Apple: Is the glass half full or half empty?

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My take is that just like Google, Apple was one of those golden goose stocks that were expected to generate huge profits no matter what and that the choppy economy has been a reality check to investors. My belief is that AppleĀ is good stock, but that the era of insane returns is over … for now at any rate.

Apple’s investor conference call on the 21st should be interesting.

Adrian Kingsley-HughesAdrian is a technology journalist and author who has devoted over a decade to helping users get the most from technology. He also runs a popular blog called The PC Doctor. See his full profile and disclosure of his industry affiliations

Want to get in touch? Got a tip? Feel free to drop me a note! I ALWAYS respect anonymity. I'm also on Twitter (@the_pc_doc)

Right to Reply: Should any industry representatives wish to comment on any posts on Hardware 2.0, I will be happy to publish their reply verbatim on this blog.

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  • Talkback
  • Most Recent of 17 Talkback(s)
where?
From a small but overpaying segment of the population, that's where. I notice you didn't dispute the numbers.... (Read the rest)
Posted by: eggmanbubbagee@... Posted on: 01/20/09 You are currently: a Guest | | Terms of Use
What's the net profit?  snberk341 | 01/15/09
So the harder they screw the existing  mdemuth | 01/15/09
Yep, I see the pattern....  snberk341 | 01/15/09
Last I heard Apple's market share was growing....  James Quinn | 01/19/09
Eight Percent in the U.S.A.....right?  Feldwebel Wolfenstool | 01/15/09
shhhhhhhhhh!  eggmanbubbagee@... | 01/15/09
(whispering) then where did that 25 BILLION in  James Quinn | 01/19/09
where?  eggmanbubbagee@... | 01/20/09
That's the point of the article  Fred Fredrickson | 01/15/09
Apple has had a tremendous year  ChrisOPeterson | 01/15/09
$25+ Billion in cash is half a glass?  Ken_z | 01/15/09
Half full.  Romberry | 01/15/09
RE: Apple: Is the glass half full or half empty?  cne@... | 01/16/09
RE: Apple: Is the glass half full or half empty?  NealC5 | 01/16/09
Shacky CEO, High prices, Greatest Depression  sbass@... | 01/16/09
Apples growing sales and market share seem too  James Quinn | 01/19/09
You forget the third most realistic option....  James Quinn | 01/19/09

What do you think?

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