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April 12th, 2007

Windows Vista Capable logo confusing to customers

Posted by Adrian Kingsley-Hughes @ 6:32 am

Categories: Microsoft, Vista

Tags:

Following a lawsuit which charges Microsoft with deceptive practices by allowing PC manufacturers to fix "Vista Capable" stickers onto PCs which lack the power to offer the consumer the ability to run some of Vista's most touted features, there's been a lot of Vista Capable logodiscussion about what the Windows Vista Capable logo means.  Is the logo program deceptive?  Are consumers being duped into buying an underpowered PC?  Is Microsoft to blame?

The lawsuit was filed on behalf of Washington State resident Dianne Kelley in a Seattle federal court late March.  The suit alleges that "a large number" of PCs labeled as Vista Capable stickers are only capavle of running Vista Home Basic, the most basic version of the new operating system.  Vista Home Basic lacks a number of features present in the other versions, such as the Aero interface.

Microsoft's "Vista Capable" logo. Is it:

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I've had concerns that it would be hard for Microsoft to make it clear to customers what is needed to run the different versions of Vista right from the start.  The additional hardware requirements of the Aero interface made chooisng the right PC for Vista tricky, especially for those wanting to buy on a tight budget.  It's this end of the consumer spectrum that these "Vista Capable" PCs are aimed at.  They're cheaper because the system requirements that the PC needs in order for the manufacturer to be able to slap the "Vista Capable" logo on it is a lot lower than that required for a "Vista Premium Ready" sticker.  Specifically the RAM, CPU and graphics processor requirements for a "Vista Capable" PC are considerably lower than that for a "Vista Premium Ready" system.  Remember too that these logos are pretty small, that both have "Vista" written on them and very little else.  That doesn't give the consumer a lot to go on.  Add to that the hyperbole of the sales literature or sales person and you have a recipe for trouble.

Earlier this week Microsoft was accused of making changes to the wording on their website relating to Vista system requirements as a result of this lawsuit.  This has turned out to be nonesense but I still can't shake that feeling that Microsoft isn't doing a good enough job of making the differences in hardware requirements clear.  For example, on this page we see wording such as:

Some features available in the premium editions of Windows Vista—like the new Windows Aero user experience—may require advanced or additional hardware.

And:

All Windows Vista Capable PCs will be able to run at least the core experiences of Windows Vista.

That "at least the core experiences of Windows Vista" part is pretty vague and unhelpful.

Also:

Some product features are only available in certain editions of Windows Vista and may require advanced or additional hardware.

The footnotes help a bit but even this page is light on specifics:

Some features—such as the new Windows Aero user interface—available in certain editions of Windows Vista require advanced or additional hardware.

Back to that vague "advanced or additional hardware" stuff again.  Feels to me like even Microsoft has a poor grasp on what users really need.

So my feeling is that Microsoft needs to do better.  I'd rather see a range of stickers that clearly shows the consumer what OS can be run on a particular PC.  While I'm not going to go as far as call the stickers deveptive, I do think that they don't give consumers enough information to make an informed desicion. 

Thoughts?

Adrian Kingsley-HughesAdrian is a technology journalist and author who has devoted over a decade to helping users get the most from technology. He also runs a popular blog called The PC Doctor. See his full profile and disclosure of his industry affiliations

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  • Talkback
  • Most Recent of 38 Talkback(s)
Microsoft? Deceptive?
Naaaawh! Not in a million years. Just
read your EULA. They spell it out for
you. You have no rights. They can do
anything they want without deceiving
you.

Course if it means more control or
another buck, they just miiiiight
sneak in a little trick or two.... (Read the rest)
Posted by: Ole Man Posted on: 09/27/07 You are currently: a Guest | | Terms of Use
It isn't just the processing power  TripleII | 04/12/07
I you are a Widnows user, there is ...  mwagner@... | 04/13/07
Except you'd have to upgrade the memory and graphics card  Edward Meyers | 04/14/07
a no win situation  mdemuth | 04/12/07
Yes and No  TripleII | 04/12/07
Not really  mdemuth | 04/12/07
Any 512 K Vista Ready Computer  TripleII | 04/12/07
Talking about 512K does make you a fudster wink  eb276 | 04/12/07
Eeek, you are right!  TripleII | 04/12/07
I know very well what  mdemuth | 04/12/07
Hence the complete lack of confusion  TripleII | 04/12/07
Yikes, dangerous thing to say!  NonZealot | 04/12/07
Not what you originally said  NonZealot | 04/12/07
I disagree  Michael Kelly | 04/12/07
re: I disagree  deaf_e_kate | 04/12/07
Well if they had a quality product  Michael Kelly | 04/12/07
What a ludicrous complaint  NonZealot | 04/12/07
They aren't essential, but  Michael Kelly | 04/12/07
Problem is both MS and OEMs  TripleII | 04/12/07
There are cases where  Michael Kelly | 04/12/07
What a ludicrous post  MacCanuck | 04/12/07
Glad you got that off your chest...  NonZealot | 04/12/07
Your Cingular example  Michael Kelly | 04/12/07
To paraphrase your response...  MacCanuck | 04/12/07
It must hurt to be you  NonZealot | 04/13/07
Boy, NonZealot, can you follow an argument?  Logics | 04/13/07
It only hurts trying to follow...  MacCanuck | 04/13/07
Trying to follow...  M.R. Kennedy | 04/14/07
I've tried to make the point  MacCanuck | 04/16/07
Vista Ready/Capable  ceh4702 | 04/12/07
AERO will run fine with only 512MB ...  mwagner@... | 04/13/07
Single Board Computers Don't  Edward Meyers | 04/14/07
Because you can't handle that kind of information  Labrat636 | 04/13/07
The Vista Capable logo should be limited to ...  mwagner@... | 04/13/07
Blame Game?  Oregon_Polar | 04/13/07
Spelling error  Crossfire | 04/13/07
Mobile Intel(R) 915GM/GMS/910GML Express Chipset Family (Microsoft Corporat  Lawrence550 | 04/16/07
Microsoft? Deceptive?  Ole Man | 09/27/07

What do you think?

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